​Scaling User Acquisition: Practical Growth Strategies for Merchants in Crypto 

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​You’ve built your product. Now, how do you turn that infrastructure into active user growth, transaction volume, and revenue?

​For merchants building crypto-powered products, traditional app growth playbooks don't always work. Between building trust and overcoming onboarding friction, acquiring and retaining crypto users requires a specialized approach.

​In this exclusive, non-technical growth masterclass, we are putting the exact user acquisition and retention playbook on the table. Joined by industry growth experts, we will break down how to optimize your conversion funnels, minimize drop-offs, and build sustainable retention loops.

​What We Will Cover:

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​The Crypto Journey: Understanding why users abandon crypto products at onboarding and how to fix the trust gap.

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​Data-Driven Funnels: The specific app marketing channels that actually work in African markets.

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​Conversion Optimization: Practical strategies for reducing user drop-offs in API-based product journeys.

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​The 30-Day Retention Loop: Why acquisition fails without retention and how to design the perfect "activation moment".

​Meet Your Speakers

​🎤 Oluwanisola Eludoyin

​Product Growth Manager & Award-Winning Product Marketer The convener of #TheGrowthSeries on X. Oluwanisola specializes in helping African builders untangle complex growth blockers, move past integration usage, and spark real end-user demand.

​🎤 Bukayo Ewuoso

​Performance Marketing & AdTech Expert, Reech Africa Bukayo brings deep data-driven performance marketing expertise. He will break down exactly what the data shows about working marketing channels, proper attribution, and ad creatives that convert for crypto products in regional markets.

​By the end of this 65-minute session, you will leave with a clear, low-cost user acquisition and retention roadmap tailored to your specific merchant type.

​Don't let your product sit idle. Turn your platform into a transaction powerhouse.