MASTERCLASS: DIY Artistby Hypnotic Black Magic (Art Bei Ton, Berlin)
‘Keys for artists to navigate in the scene’
how to find your space as an independent artist?
The Berlin- and Lisbon-based DJ, producer, label owner and event manager behind Art Bei Ton presents a special 3-hour masterclass in Lisbon designed for independent artists who want to understand the music industry, build their identity and create sustainable opportunities for themselves. For over 4 years, Hypnotic Black Magic has been teaching Music Business students at the renowned SAE Institute in Berlin. Specialising in event production, online marketing and social media management, she brings together key insights from her academic lectures and more than a decade of hands-on experience in the electronic music scene. Since 2017, she has developed her career across Berlin and major European cities, before expanding internationally with bases and professional networks in Japan, Korea, Thailand, China, India, Australia, Colombia, Mexico, USA and more.. This masterclass is about moving beyond simply making music — and learning how to position yourself, create opportunities and navigate the scene on your own terms.
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3 HOURS. ONE MASTERCLASS. YEARS OF EXPERIENCE. For DJs, producers, live artists, label owners and independent creatives who want to take control of their next steps.
1) ARTIST PROFILE define your image and niche sound
how to connect with your community We look at branding, positioning, storytelling and communication — and how to turn your sound, personality and vision into a coherent artist profile.
2) DIY BOOKING which promoters and venues to contact
find the good way to connect with them
From the first message to building long-term relationships, we break down the DIY booking process and what actually makes a promoter want to work with you.
3) LABEL MANAGEMENT self-release or reach out to label
create your own label and define your sound Understand the different paths available to independent artists, from self-releasing and distribution to building your own label identity.
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stop asking “who can help me?” // start asking “what can we build together?” -> The music scene is built on relationships.
Learn how to network authentically, find your community, collaborate with other artists and create mutually beneficial connections with promoters, labels, venues and cultural organisations.