​Join FischTank PR on Tuesday, Sept 22 during Climate Week NYC!

​Media Matters: How Energy/Climate Journalism Continues to Evolve

​Newsrooms are shrinking, industry subject matter is evolving, and topics around data centers, AI and policy are highly charged. Join top journalists as they discuss how they approach their roles of informing the public amid energy/climate turbulence and change. They will discuss:

• ​What they look for in a story or source

• ​The role energy policy will play in the upcoming midterms and beyond

• ​The role of AI in both energy news and journalism

​Market Makers: Navigating the Complexities of Building a Climate/Energy Brand

​For marcomms leaders in the energy sector, strategies are evolving in order to align brand positioning with regulatory realities and business growth, while translating complex energy innovation into trustworthy narratives. This panel gathers senior marketing professionals to discuss the approaches and the tools that are delivering ROI. The panel will explore:

• ​The various channel strategies to reach distinct buyer personas

• ​Building market credibility and the role of data-driven storytelling

• ​How AI is now integrated into the marketing mix

​Dollars and Sense: What Drives Today’s Energy and Climate Investment Landscape

​Like the industry itself, energy and climate investors have had to adapt to policy headwinds, AI (the technology and impact on energy systems), grid bottlenecks, consumer sentiment and more. This panel of seasoned energy and climate investment experts will discuss:

• ​What they look for in companies they invest in

• ​How to navigate the buzz attached to AI and data centers, and determine what’s real

• ​The sectors they’re paying close attention to

• ​How they expect companies to communicate / market their value proposition(s)

​Agenda:

• ​9:00 to 9:45 a.m.: Arrival and Networking

• ​9:45 to 10:30 a.m.: Media Matters: How Energy/Climate Journalism Continues to Evolve

  • ​Speakers:

    • ​Maria Gallucci, Senior Reporter, Canary Media

    • ​Matt Glasser, Senior Coordinating Producer, Weather, Climate & Science Unit ABC News

    • ​Martha Muir, U.S. Energy Reporter, Financial Times

    • ​Moderator - TBD

• ​10:30 to 11:00 a.m.: Neworking

• ​11:00 to 11:45 p.m.: Market Makers: Navigating the Complexities of Building a Climate/Energy Brand

  • ​Speakers:

    • ​Max Tuttman, Vice President, The Ad Hoc Group

    • ​Brittany Lockwood Griffith, Global Growth Marketing, Arcadia

    • ​Nicole Silver, Vice President of Marketing, Paces

    • ​Ashley Willis, Senior Vice President, FischTank PR (moderator)

• ​11:45 to 12:15 p.m.: Networking

• ​12:15pm to 1:00 p.m.: Dollars and Sense: What Drives Today’s Energy and Climate Investment Landscape

  • ​Speakers:

    • ​Ramkumar Krishnan, Head of Cleantech Incubation, LG NOVA

    • ​Julia Trotman, Partner, Valo Ventures

    • ​Benjamin Birnbaum, Partner & Co Founder, Keyframe Capital

    • ​Eric Fischgrund, Founder, FischTank PR (moderator)

• ​1:00pm - 1:30 p.m.: Networking

​About FischTank PR
​FischTank PR is a full-service media relations and communications firm serving clients spanning various industries, including but not limited to cleantech and sustainability, B2B and emerging technologies, healthcare and biotech, real estate and financial services. Incorporating an integrated strategy consisting of media relations, content writing, corporate communications, SEO/ORM, digital/social media, and outbound marketing, FischTank helps clients amplify their message with results that impact their bottom line. For more information, visit http://www.FischTankPR.com or follow us on Facebook, LinkedIn, and Twitter – @Fisch_Tank.

​Please note: By registering for this event, you consent to your name, title, and company/organization being shared with other event attendees. You consent to your image or likeness being used in content associated with the event. You release FischTank PR and all partners from any and all liability stemming from any event-related incident.