The New Search Order: Design. Measure. Evolve. How Brands Are Building Self-Optimising Storefronts.

​The line between creative optimisation and data measurement has blurred.

​AI-powered discovery, GPT-led search, and intent-based merchandising are redefining how shoppers experience brands- but only if you can measure what’s really happening beneath the surface.

​This session explores how Lauren Muir (ex-Oh Polly, now eCommerce consultant working with Dashworx and Depict) connects creative intuition with analytics precision to design, measure, and evolve storefronts that learn from every click.

​Lauren is joined by Sam Theakston (Dashworx) and Axel Larsson (Depict), as they take a look inside how the next generation of eCommerce operators are using AI discovery + data analytics to build sites that optimise themselves.

​Speakers:

• ​Lauren Muir - Ex-head of eCommerce, OhPolly

• ​Sam Theakston- Founder, Dashworx

• ​Axel Larsson- Director of Customer Success, Depict.ai

​Who should join:
eCommerce Directors, CRO specialists, UX teams, and product managers who want to:

• ​See how GPT search drives measurable growth.

• ​Understand how to track and test new AI tools.

• ​Learn directly from a brand case study and CRO expert.