Microsoft Marketplace Strategic Breakfast @ Microsoft Ignite 2026
A focused, invite-only breakfast for senior alliance, marketplace, channel and cloud GTM leaders at Microsoft A focused, invite-only breakfast for senior alliance, marketplace, channel and cloud GTM leaders at Microsoft Ignite.
By Thursday morning, the major Ignite announcements will already be out. Join Microsoft Marketplace leadership and senior peers to go beyond them: what they mean for partners, which buyer shifts and execution patterns matter most, and how to turn Microsoft Marketplace into co-sell momentum, channel reach and revenue in 2027.
Why now
Azure accelerated to 48% growth last quarter, and Microsoft guided 49–50% for the next one. Cloud commits have crossed $1.6T across the top three hyperscalers, and Microsoft’s commercial backlog is up 73% YoY. On Azure, eligible marketplace purchases count 100% toward a customer’s MACC.
That’s a large pool of committed budget partners can reach through Microsoft Marketplace. The question is how to get your share of it in 2027.
Speakers
Mira Ayad — General Manager, Microsoft Marketplace
Mason McCoy — Director, Marketplace Strategy and Priorities, Microsoft
Darren Sharpe — Microsoft Marketplace Channel Lead
Kristyn Maddox — Director, Marketplace Product Marketing, Microsoft
Dominic Garabedian - GM & VP of Sales & Marketing, Labra
Roman Kirsanov — Founder & CEO, Partner Insight
Why join
Microsoft Marketplace direction, from the top. Mira leads Microsoft Marketplace globally. In August, she shared with our audience that Marketplace sales are growing 2X+ YoY. At Ignite, she’ll share what she’s hearing from customers and partners, in a room of ~80 instead of a keynote hall.
What Ignite means for your plans. Practical implications for co-sell and 2027 priorities, not another announcement recap.
Where channel-led business is heading. Multiparty private offers (MPO), global reach, and how partners scale through channel, which grew 3.5X on Microsoft Marketplace last fiscal year.
Direct Q&A with Microsoft Marketplace leaders. Bring your questions.
A senior peer room. Alliance, marketplace and channel leaders working on the same problems.
You’ll leave with a sharper view of Microsoft Marketplace priorities and a short list of ideas to act on during Ignite and after it.
Format
Breakfast and informal networking
Keynote and Q&A with Mira Ayad
Panel and Q&A with Microsoft Marketplace leaders
Networking before Ignite sessions start
Who should attend
VPs and Directors of Alliances & Partnerships, Heads of Marketplace and Cloud GTM, and channel leaders from SaaS and AI companies and the Microsoft partner ecosystem.
Spaces are limited and confirmation is required.
Location: A restaurant ~10-minute walk from Moscone Center (exact details will be shared with confirmed attendees)
Thanks to our Presenting Partner — Labra
Labra is an end-to-end, AI-native Cloud GTM platform that helps ISVs list, transact, and co-sell on cloud marketplaces, turning marketplace complexity into faster, more predictable revenue.