玩樂設計實驗室：以玩樂設計促進社會影響與參與 Playful Design Lab: Designing for Impact and Engagement through Play
如果在推動社會影響這件認真的事上，多一點玩樂，會帶來甚麼可能？
無論是教育、倡議、社區參與，還是培訓與發展，非牟利機構、基金會及社會企業都一直在尋找新的方法，與不同社群建立連繫、傳遞理念，並鼓勵更多人參與其中。遊戲、玩樂與玩樂設計，為我們提供另一種思考體驗設計的方式——不是要把嚴肅的議題變得不再嚴肅，而是邀請人們以不同方式與這些議題互動。
本活動由 Games for Change Hong Kong 主辦，延續其作為跨界別平台的角色，以遊戲作為連結不同領域及推動社會影響的交匯點，匯聚遊戲業界、教育工作者、研究人員、非牟利機構、社會創新者及其他致力推動改變的人士。承接 Games for Change Hong Kong Festival 所激發的交流、對話與連結，這場工作坊將問題從 「遊戲與玩樂可以開拓甚麼可能？」推進至「我們可以如何把這些可能付諸實踐？」
活動由 Press Start Studios 與 One Bite Design Studio 聯合策劃及呈獻，結合遊戲與體驗設計、空間與多媒體設計、地方營造、公眾參與及社會創新等不同領域的互補視角。透過貼近本地的案例、玩樂體驗及協作練習，參加者將探索如何運用遊戲與玩樂的設計原則，創造能夠激發好奇、鼓勵參與、建立連繫並促成行動的體驗。
活動將運用簡單易明的 See → Play → Design（觀察 → 玩樂 → 設計） 框架：參加者首先從不同社會影響場景中，發掘玩樂設計如何被實際應用；再親身體驗當中的一些概念；最後嘗試把這些想法帶回自己的機構，應用於自身面對的挑戰與機遇之中。
這場活動定位為一個輕鬆易入門的體驗，而非著重技術與理論的大師班，適合對遊戲化及玩樂設計感興趣、卻未必知道從何入手的非牟利機構、基金會、社會企業，以及其他從事社會影響工作的伙伴參與。參加者毋須具備任何遊戲設計或設計經驗——只需要願意一起玩、一起探索，並想像更多以玩樂創造社會影響的可能。
主要對象及語言： 本活動主要為非牟利機構及社會企業而設。活動將主要以廣東話進行，並會按需要提供英語支援。
What if the serious work of creating impact could benefit from a little more play?
Across education, advocacy, community engagement, training and development, nonprofits, foundations and social enterprises are constantly looking for new ways to engage people, communicate ideas and inspire participation. Games, play and playful design offer another way to think about how those experiences can be created — not by making serious issues less serious, but by inviting people to interact with them differently.
Organized by Games for Change Hong Kong, this hands-on session builds on its role as a cross-sector platform bringing together the games industry, educators, researchers, nonprofits, social innovators and other changemakers around games as a meeting point and vehicle for impact. Following the conversations and connections sparked through the Games for Change Hong Kong Festival, this session shifts the question from “What can games and play make possible?” to “How might we start putting those possibilities into practice?”
Co-presented by Press Start Studios and One Bite Design Studio, the session brings together complementary perspectives from game and experience design, spatial and multimedia design, placemaking, public engagement and social innovation. Through approachable local case studies, playful activities and collaborative exercises, participants will explore how principles from games and play can help create experiences that encourage curiosity, participation, connection and action.
Using a simple See → Play → Design framework, participants will first discover how playful design is already being used in different impact contexts, experience some of these ideas for themselves, and then begin applying them to challenges and opportunities from their own organizations.
Designed as an accessible introduction rather than a technical masterclass, the session is for nonprofits, foundations, social enterprises and others working across the impact sector who are curious about gamification and playful design but may not know where to begin. No game design or design experience is required — just a willingness to play, explore and imagine new possibilities for impact.
Target Audience & Language: This session is designed primarily for NGOs and social enterprises. The session will be conducted primarily in Cantonese, with English support available where needed.
關於活動主持 About Your Hosts
Vince Siu
Vince Siu 是 Press Start Academy 及 Press Start Studios 創辦人兼行政總裁，致力打造沉浸式、遊戲為本的學習體驗，以培養學生的讀寫能力、創意自信與自主行動力；相關項目至今已接觸全球超過 10,000 名學生及 2,000 名教育工作者。
過去十年，Vince 一直遊走於教育、設計與互動媒體的交匯點，曾於九個國家及地區主持超過 70 場演講及工作坊。他曾於 Games for Change（紐約）、SIGGRAPH Asia、Design Education Summit（新加坡）及 DigiCon（墨爾本）等國際平台分享，亦曾獲邀到哈佛大學教育研究院、哥倫比亞大學師範學院、倫敦大學學院教育學院（UCL Institute of Education）及新加坡教育部等機構演講及交流。
在義務工作方面，Vince 是 Games for Change Hong Kong 創會策展人。作為全球 Games for Change 運動在亞洲成立的首個地區分會，Games for Change Hong Kong 由 Vince 策動及凝聚不同界別的對話與社群，在亞洲推動玩樂與社會影響交匯之間的重要交流與合作。他亦擔任香港遊戲開發者聯盟（Hong Kong Game Developer Alliance）執行委員會委員；該聯盟是代表香港遊戲產業的主要業界組織。
As Founder and CEO of Press Start Academy and Studios, Vince builds immersive, game-based learning experiences that cultivate literacy, creative confidence, and agency at scale — reaching over 10,000 students and 2,000 educators worldwide.
For the past decade, Vince has worked at the intersection of education, design, and interactive media, delivering 70+ talks and workshops across nine countries. He has spoken at platforms such as Games for Change (New York), SIGGRAPH Asia, Design Education Summit (Singapore), and DigiCon (Melbourne), and at institutions including Harvard Graduate School of Education, Columbia Teachers College, UCL Institute of Education, and the Ministry of Education Singapore.
In his voluntary role as Founding Curator of Games for Change Hong Kong, Asia’s first local chapter of the global Games for Change movement, Vince convenes important conversations and communities at the intersection of play and impact across Asia. He also sits on the Executive Committee at the Hong Kong Game Developer Alliance, the de facto industry association representing the Hong Kong games industry.
Sarah Mui
建築師 Sarah 相信設計能夠發起行動、創造改變（catalytic），因而致力把以人為本的設計思維融入協力創作當中，連繫大眾與社區空間、建立社區的凝聚力。
作為香港首間獲共益企業（B Corp）認證的建築設計團隊——一口設計工作室（onebite）的共同創辦人，Sarah 透過跨界別創意策略連繫商業、公共部門及社區。她的設計範疇專注於公共空間及社會設計，並運用超過八年的促導經驗（facilitation），與非牟利機構及公共部門攜手推動社會創新。
自 2021 年起，onebite 旗下的 Urban Matters 團隊利用數據分析，提升城市的參與式設計及宜居度。其主理的項目包括 18 區社區回收點、「Happy Walk Machine」以及西貢海藝術節等。
Sarah 深信賦權的力量，因而創立了網上知識分享平台「GUTS 吉人吉事」，引入全球視野，以塑造更優質的本地城市空間的討論。
Sarah is a catalytic architect based in Hong Kong, known for collaborative creations rooted in human-centred design thinking. Her work connects people to their community spaces, strengthening the social fabric.
As co-founder of onebite—Hong Kong’s first architectural B Corp—Sarah bridges the commercial, public, and community sectors through cross-disciplinary strategies. Specialising in public space and social design, she leverages over eight years of facilitation experience to foster social innovation alongside NGOs and the public sector.
Since 2021, onebite’s URBAN MATTERS team has utilized data-driven analysis to elevate the city's participatory design and urban liveability. Her notable portfolio features the 18-district Community Recycling Centres, Happy Walk Machine, and the Sai Kung Hoi Arts Festival.
A strong believer in empowerment, Sarah founded GUTS, an online knowledge-sharing platform bringing global insights to shape better local urban spaces.
Games for Change Hong Kong
Games for Change Hong Kong 是全球 Games for Change 運動在亞洲成立的首個地區分會，以香港為基地，致力以遊戲作為推動社會影響與教育的媒介及跨界別交流的交匯點，促進不同界別之間的對話，並推動亞太地區的學術交流。
自 2025 年正式成立以來，Games for Change Hong Kong 與香港大學合作，成功策劃及舉辦兩屆年度峰會。2026 年活動吸引近 200 名來自不同界別的參加者，以及來自七個國家及地區的重量級講者參與；同時更將平台延伸至騰訊、BEYOND Expo（澳門）及香港動漫節等生態圈大型活動，進一步連結遊戲、創意及社會影響領域的不同持份者。
Games for Change Hong Kong is the first local chapter in Asia of the global Games for Change movement, dedicated to convening cross-sector dialogue on impact and education using games as a vehicle, and academic exchange across the Asia-Pacific region with Hong Kong as the base.
From its official founding in 2025 to date, Games for Change Hong Kong has curated two highly successful annual Festivals in partnership with the University of Hong Kong. The 2026 installment attracted almost 200 cross-sector participants and esteemed speakers from seven countries, and connected with ecosystem-level events at Tencent, BEYOND Expo (Macao), and Hong Kong Comic Con.
Press Start Studios
Press Start Studios 是一家先驅性的寓教於樂媒體工作室，致力發揮遊戲的力量，創造正面社會影響。透過具吸引力的遊戲體驗及專業遊戲設計顧問服務，我們希望以遊戲教育、啟發並賦能不同群體，讓每個人都有能力帶來改變。
至今，我們的工作已透過超過 20 個合作機構及 50 場活動，接觸逾 10,000 人；合作及活動涵蓋跨國企業、本地非牟利機構及教育機構，以至業界峰會、專題工作坊及設計大師班等不同場景。
Press Start Studios is a pioneering edutainment media studio dedicated to leveraging the power of games for impact. Through our engaging game experiences and expert game design consultancy services, we aim to educate, inspire, and empower individuals to make a difference. Our work has impacted 10,000+ individuals across 20+ organizations and 50+ events, ranging from multinational corporations, local nonprofits, and educational institutions to industry summits, exclusive workshops, and design masterclasses.
One Bite Design Studio
一口設計工作室（onebite）成立於2015年，是香港首間獲 B-Corp 認證的建築及設計事務所。總部設於香港，團隊致力透過可持續及以社區為本的設計，發揮具體可見的社會及環境影響力。
團隊以三個相輔相成的部門組成：onebite DESIGN 推動空間及創意設計方案；onebite RESEARCH 以數據與社區洞察為設計根基；onebite SOCIAL 積極發揮社區影響力。onebite的設計理念主張使用者主導的共創模式、協作式地方營造及以人為本的設計為核心，連繫空間、地方與社會之間的關係。
作為跨界設計工作室，onebite 專注於社區空間和地方營造的設計和策略研究。onebite專注以社區為主導的設計方式，並曾策劃及舉辦香港多個多個具影響力的文化及藝術項目，包括2019港深城市建築雙城雙年展（2019 UABB）、2022年「藝術有理」（Science in Art）展覽以及2025年城中藝遊：南本日常等，其中為期三年的西貢海藝術節（2022–2024）是香港首個連結自然與歷史的跳島藝術盛事，開創嶄新的在地文化策展形式。onebite擅長將美學與社會價值融合，為城市與社區打造沉浸而獨特的文化體驗，呈現城市的多元故事與共創可能。
Founded in 2015, One Bite Design Studio (onebite) is the first B-Corp certified architectural practice and design company in Hong Kong. Headquartered in Hong Kong, the team strives to create concrete and visible social and environmental impact through sustainable and community-focused designs.
The team is composed of three complementary departments: onebite DESIGN drives spatial and creative design solutions; onebite RESEARCH grounds design in data and community insights; and onebite SOCIAL actively exerts community impact. onebite's core design philosophy champions a user-led co-creation model, collaborative placemaking, and human-centric design, weaving meaningful connections between space, place, and society.
As a cross-disciplinary design studio, onebite focuses on the design and strategic research of community spaces and placemaking. Dedicated to a community-led design approach, onebite has curated and organised numerous impactful cultural and artistic projects in Hong Kong, including the 2019 Bi-City Biennale of Urbanism\Architecture (2019 UABB), the 2022 "Science in Art" exhibition, and the 2025 Arts in the City: Our Southerly Days. Among these, the three-year Sai Kung Hoi Arts Festival (2022–2024) stands out as Hong Kong's first island-hopping art event connecting nature with history, pioneering an innovative approach to localised cultural curation. onebite excels at integrating aesthetics with social value, crafting immersive and unique cultural experiences for cities and communities to showcase diverse urban narratives and the vibrant possibilities of co-creation.