Hitting the Right Note in Every Market - A Breakfast With LILT
Most global brands treat localisation like a translation task. But as any composer knows, the notes are useless without the context.
Join Rob Cross for an intimate breakfast talk and networking event exploring the surprisingly powerful parallels between music history and the art of localisation. Drawing on a career spanning both Baroque vocal performance and the world of global marketing. Rob will weave ten movements through centuries of composers who faced the same challenge every marketer faces today how do you make something land, when the room speaks a different language?
Middle eastern breakie bites. Intimate conversation. A fresh perspective on the work we do every day.
📅 Wednesday 1st July ⏰ 8:30 AM - 10:30 AM
📍Aram ܐܪܡ— - A name routed in language history and home. A Syrian-inspired café, deli & restaurant by chef Imad Alarnab.
About our speaker: Rob Cross is a UK-based countertenor with a background in both classical performance and music education. In parallel, he is an experienced localisation specialist with over 14 years of experience supporting global brands in adapting content for international audiences across digital, marketing, and e-commerce channels.
Bridging the worlds of music and localisation, his work reflects a deep interest in communication, interpretation, and the nuances of language, both spoken and musical, underpinned by a commitment to connecting with audiences across cultures.
About LILT:
LILT is the only AI-native multilingual platform for enterprise and public sector translation and content creation. We make your content and data multilingual—faster, more accurately, securely, and at scale. By combining customer-specific adaptive AI models with expert human verifiers when you need them, LILT ensures your message resonates across languages while reducing costs by up to 40%. From public sector agencies to leading enterprises like Intel, Canva, and Lenovo are redefining their global engagement with LILT.