genCLASS: World Building
genCLASS #023: World Building
Speaker: Phill Turner
Date: May 20th, 2026
Time: 10:00AM - 10:45AM EST
Duration: 45 minutes
Location: Online (Live Zoom Session)
About genCLASS
genClass is genFEED's series of live masterclasses where top AI video creators and artists share their workflows, strategies, ideas, challenges, and solutions helping shape the future of content, marketing, and media.
Each session is designed for practical learning and learning conversations with the community.
About the Creator
Phill Turner, aka phill.ai | The Dreamweaver of AI Film and Music | 3.5M+ Music Plays • 10M+ Social AI Views • 60M+ Brand Impressions | Building the world’s first one-man universe machine 12:12 Universe.
Session: World Building
Every great universe starts the same way: one strange, compelling idea.
In this genCLASS, Phill explores how creators can move beyond chasing quick hits and instead build lasting universes that compound over time. While many focus on short-term ideas, the real opportunity lies in developing rich worlds, characters, and IP that can evolve across formats as video becomes cheaper but storytelling becomes more valuable. Drawing inspiration from visionaries like George Lucas, J. R. R. Tolkien, and J. K. Rowling, Phill breaks down how to think at a universe scale, and why now is the moment to start. He also addresses the personal, ever-evolving process of world building and helps creators push past early doubts like “this won’t work” or “I’m not good enough.” If you’ve ever had a wild idea, this class will show you how to expand it into something much bigger and built to last.
Agenda
5 min — Welcome & Intros
20 min — Talk + World Building
20 min — Q&A + Open Conversation
About The Organisers
We are genFEED, a startup built to serve the new generation of AI video creators. We’re building community, tools, and platforms that help video creators turn AI into storytelling, culture, and opportunity.
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