Heroes, Zombies & The Pareto Paradox — Why 80% of Your Revenue Comes from 20% of Your Products

​80% of revenue comes from 20% of products. The rest? They might be zombies. Come learn how to tell the difference.

​Join Amit Choudhary, Founder & CEO at Enqurious, for a hands-on session where you’ll explore a real CPG portfolio and uncover how companies identify Hero products, Core performers, Tail items, and Zombies.

​In this live 1.5-hour workshop, we’ll examine a real SKU portfolio where a small set of products drives most of the revenue while dozens of others quietly consume shelf space, inventory, and working capital.

​Using a real dataset, we’ll run a Pareto (80/20) analysis, classify products into performance tiers, and uncover the distribution paradox where top-selling products are often missing from stores while slow movers appear everywhere.

​You’ll see how retail analytics actually works, what skills are required to analyze product portfolios, and how companies turn raw data into clear assortment and distribution decisions.

​No theory-only slides. Just a real business problem solved live.

​By the end of this workshop, you’ll understand how Pareto analysis is applied to real CPG portfolios, how to identify high-impact products, and how analysts turn product data into actionable retail strategy.