Attention & AI: An Expert Session with Dr. John Hawkins

​Attention & AI: An Expert Session with Dr. John Hawkins

​Some of the best conversations in our community keep circling back to the same question: with so much noise in modern marketing, what actually earns people's attention — and what role does AI play in it?

​This month, we're pleased to welcome someone who has spent years researching exactly that. Join us on Monday, August 17 for an expert session with Dr. John Hawkins: "Attention & AI: What Actually Drives Marketing Performance?"

​Dr. Hawkins is the Chief AI Officer at Intersect AI and director of AI research at the Pingla Institute, with published research spanning machine learning, consumer attention measurement, and eye-tracking studies on digital media.

​He'll walk us through what the science says about attention — and what it means for how we build campaigns, creative, and marketing systems.

​Date: Monday, August 17 · 7:00–9:00 PM

​Venue: Rodeo Mex-Tex Grill & Tap House, Bangkok

​Seats are limited, so grab your spot early.

​Whether you're already deep into AI or simply curious about what drives performance, there's always a seat at the table for curious minds.

​About The MarTech Collective

​The MarTech Collective is a Bangkok-based community of 700+ marketers, technologists, and founders from 25+ countries, built around real connections, bold ideas, and conversations that lead to growth.

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