Cover Image for 💰 Raising Retail Capital at Scale
Cover Image for 💰 Raising Retail Capital at Scale
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Presented by
Thesis Driven
At Thesis Driven, we research and write about trends in the built world.

💰 Raising Retail Capital at Scale

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Ticket Price
$499.00
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About Event

​About this event

​A two-day interactive workshop designed for real estate sponsors, entrepreneurs, and fund managers who want to build scalable strategies for raising capital from individual investors at scale.

​Tuesday, October 14: 12:00pm–1:30pm EDT
Wednesday, October 15: 12:00pm–1:30pm EDT

​Both sessions will be recorded.

​Over two 90-minute live sessions, you’ll learn how to design compliant retail fundraising vehicles, leverage digital marketing to attract investors, and build systems that scale beyond friends-and-family. You’ll walk away with frameworks, case studies, and actionable strategies to expand your capital base without losing focus on real estate execution.

​Participants will receive pre-read materials, including sample offering structures, compliance checklists, and marketing frameworks, and gain post-course access to Circle, where we’ll share recorded videos, example investor funnels, and outreach templates.


​You’ll learn how to:

  • ​Structure retail offerings — understand Reg A, Reg D 506(c), crowdfunding portals, and syndication platforms.

  • ​Build scalable investor funnels — apply digital marketing, content strategy, and CRM tools to generate a steady flow of prospects.

  • ​Communicate with retail investors — craft messaging and educational content that builds trust and reduces friction.

  • ​Design investor operations — set up systems for onboarding, KYC/AML, payment processing, and ongoing reporting.

  • ​Protect compliance and reputation — avoid common mistakes that lead to SEC issues or investor dissatisfaction.

​You’ll leave with a roadmap to raise capital from hundreds (or thousands) of individual investors — and the playbook to do it efficiently and legally.


​The Workshop Will Cover:

​The Retail Capital Landscape

  • ​Reg A, Reg CF, Reg D 506(c) — how to choose the right structure

  • ​Role of crowdfunding platforms vs. direct offerings

  • ​Economics and control trade-offs

​Marketing & Distribution at Scale

  • ​Building a digital funnel: ads, content, and lead nurturing

  • ​Using education to lower investor barriers

  • ​Case studies of successful retail capital campaigns

​Investor Operations & Compliance

  • ​Best practices for investor onboarding and verification

  • ​Setting up payment rails and reporting systems

  • ​Common compliance pitfalls and how to avoid them

​Case Studies in Action

  • ​Scaling a rental housing platform through Reg A

  • ​Using a 506(c) syndication to build a national investor base

  • ​Crowdfunding campaigns that delivered repeat investors

​Building a Retail Capital Brand

  • ​How to communicate with hundreds of LPs at once

  • ​Using newsletters, webinars, and social proof to deepen engagement

  • ​Maintaining trust through transparency and consistency

​Live Workshop: Design Your Investor Funnel

  • ​Map your retail capital strategy (structure, audience, channels)

  • ​Draft messaging for your investor landing page or webinar

  • ​Get feedback on your funnel and capital raise plan


​Format & Access:

  • ​Two live sessions: Each 90 minutes, split across two days

  • ​Pre-read materials: Offering templates, compliance guides, and funnel frameworks shared in advance

  • ​Post-workshop access: Circle community with recorded sessions, sample materials, and marketing templates


​Frequently Asked Questions

​Will students receive a copy of the materials?
Yes, all students will receive a copy of the materials we use.

​I can't make this time — will a recording be available?
Yes, we will send out a recording to all students who sign up, regardless of whether or not they attend the session.

Location
Virtual
Avatar for Thesis Driven
Presented by
Thesis Driven
At Thesis Driven, we research and write about trends in the built world.