​A focused GTM workshop by Rainmakers in collaboration with TAU Ventures

​Exclusive to TAU Ventures portfolio companies

​Rainmakers and TAU Ventures are partnering to help founders gain clarity, focus, and the right strategic direction for 2026 by choosing the single customer segment that will drive faster wins and healthier revenue.

​Who is it for

​Founders who feel they are selling to “everyone” and want to shift toward selling to the customers who actually move the needle.
If your sales feel scattered, your messaging changes from call to call, or your pipeline lacks consistency, this workshop gives you the structure to choose and commit to the customer segment with the highest potential for traction and repeatability.

​What You’ll Gain

​A structured method to map and compare three potential customer segments
A simple, practical way to analyze them through four lenses
Confidence in selecting the segment that best aligns with your product and growth goals
Peer input and expert feedback to strengthen your GTM decision

​Workshop Structure

​1 - Pre-Workshop Questionnaire
A short form to share your current state and 2026 revenue goals. This anchors the ICP work.

​2 - Online Meeting
Intro, framing on why ICP focus matters, and a walkthrough of the mapping process.
You leave with a clear assignment: define three ICP candidates for the workshop.

​3 - In-Person Workshop
We review your ICPs through four simple lenses:

• ​GTM Goals lens – How well this segment supports your revenue and sales expectations.

• ​Use Case lens – How strongly their core pains and use cases fit your product today.

• ​Value Proposition lens – How compelling your value is for this segment.

• ​GTM Reachability lens – Whether you can realistically reach and engage this segment in the next 12 months.

​Together, we compare your options and select the most relevant ICP for your 2026 Go-To-Market.

​Workshop Hosts

​Adir Zimerman

​Founder and CEO of Rainmakers. A thought leader in sales with extensive B2B experience, Adir has closed deals with Fortune 500 companies including Walmart, Coca-Cola, and Microsoft. He hosts Israel’s top sales podcast "עוד פודקאסט למכירות" and previously held leadership roles at Lightico, Market Beyond, and SCREEMO.

​Workshop By

​Rainmakers

​A Founder-Led Revenue System helping early-stage B2B SaaS companies generate leads, close deals faster, and build long-term customer relationships through practical GTM strategy and hands-on mentorship.

​TAU Ventures

​A leading early-stage fund supporting exceptional founders with capital, operational experience, and strategic GTM guidance.