How Executive Assistants Can Leverage Tech to Work Smarter
Unlock smarter workflows: Discover how Executive Assistants can harness tech and AI to boost productivity and stay ahead.
Executive Assistants are evolving into strategic partners who streamline operations, enhance team coordination, and drive workplace efficiency. In today’s fast-paced, tech-driven world, leveraging tools like AI-powered schedulers, automation platforms, and productivity apps can free up time, reduce manual tasks, and empower EAs to focus on what matters most—strategic planning, communication, and leadership support.
This webinar explores how Executive Assistants can adopt the right technology to work smarter and make a greater impact. You’ll gain practical insights and real-world examples of how digital tools can transform your day-to-day workflow and help you stay ahead in a dynamic professional environment.
About the Speaker
Michael Bassoon is an Executive Assistant at Canada Goose, supporting both the Chief Digital & Information Officer and the Chief Technology Officer. In this dual role, he provides high-level strategic and administrative support while also helping to shape team culture and engagement for nearly 175 people.
With over seven years of experience in administrative and legal coordination roles, Michael has built a reputation for operational excellence, stakeholder collaboration, and tech-savvy problem-solving. Prior to his current role, he held positions as a Legal Coordinator and Legal Administrative Assistant, which helped develop his strengths in managing complex workflows and cross-functional communication.
In 2023, he received the Canada Goose Icon Award for Authenticity—an honor presented to five individuals across the company who exemplify its core values. Outside of work, Michael is an avid traveler with a passion for exploring new cultures and perspectives, having visited over 25 countries. His unique combination of experience and forward-thinking makes him an ideal voice for how EAs can thrive in the age of technology.