Toolkit Seattle - Feb. 2026
Toolkit Event is a half-day gathering where event professionals learn from each other, share what actually works, and build relationships that last beyond the event.
SCHEDULE-AT-A-GLANCE
12:45 PM | Registration Opens
1:00 PM - 4:00 PM | Sessions
4:00 PM | Happy Hour
AGENDA
1:00pm - Event Trends
Current trends shaping the event industry
Attendance and participation strategies
Innovative marketing approaches
Boosting audience engagement
1:30pm - Strategic Event Planning
Establishing clear and measurable event goals
Using analytics and measurement tools effectively
Translating event data into actionable insights for future planning
2:00pm - Developing Great Content
Choosing the right event format
Session structure and flow for maximum impact
Best practices for selecting and preparing speakers
2:30pm - Registration Challenges
Capturing and effectively using attendee data
Overcoming lead time and logistical challenges
3:00pm - Evaluating Your Tech Stack
Sourcing and integrating event technology tools
Building effective event tech partnerships
3:30pm - AI as a Planning Tool
Exploring AI-driven solutions and functions
Top 5 ways AI can enhance event planning and execution
4:00pm - Happy Hour
Relax, connect, and exchange ideas with fellow professionals
THANK YOU TO OUR SPONSORS
Host Sponsor: Block 41
WHO SHOULD ATTEND
Corporate Event Planners
Meeting Professionals
Association Event Managers
Non-Profit Event Coordinators
Government Event Planners
Agency Event Producers
Marketing Professionals Planning Events
Emerging Event Professionals
WHAT PAST ATTENDEES SAY
"Lynn's knowledge of events and how they can be utilized to truly engage an audience and deliver impactful results is ridiculous." — Christopher Davies, Eventful Conversations
"I’m newer to the industry and found the panels to be incredibly informative and I’m so grateful to be able to attend valuable events like this in person." — Allie Cheroutes, National Nordic Museum
"The program content and style was perfect" — Brianna, Past Toolkit Attendee
"It was amazing to be gathered with other event professionals and to be given practical tools I can use as a planner" — Robert, Past Toolkit Attendee
INTERESTED IN SPONSORING?
We're looking for companies in the events industry — venues, AV providers, catering, event technology, transportation, décor, and other event services — who want to connect directly with event planners.
Sponsorships include brand visibility, product demonstrations, and direct access to hundreds of event decision-makers.
Contact: lynn@lynn-edwards.com
ABOUT LYNN EDWARDS
Lynn Edwards created Toolkit Event after 30+ years and 5,000+ events produced worldwide for clients like Microsoft, Amazon, Nike, Comcast, and hundreds of non-profits and associations.
She started Toolkit to create a space where event professionals can share what they've learned, skip the mistakes others have made, and build a stronger community.
QUESTIONS?
Email: lynn@lynn-edwards.com
Built by planners, for planners.