Understanding Touring’s Role in the Modern Music Industry

​🎤 UNSIN Talks — Touring, Growth & Global Expansion

​Touring is one of the most powerful drivers for artist growth, audience building, and long-term career development.

​This edition of UNSIN Talks brings together key voices shaping today’s music ecosystem to share real-world insights on when to tour, how to break into new markets, and how live performance connects with marketing, branding, and global expansion.

Panel Language: English & Spanish

​Featured Speakers:

• ​Carlos Aybar — Escala Sonora / Isle of Light Festival

• ​Matt Robin — AEG

• ​Adele Berman — DMM Music Marketing

• ​Aramis Lorie — Poplife, Super Music Group

​Moderated by:

• ​Leonor Suárez — Independent Journalist, Rolling Stone, Uforia, El País

​Special Live Showcase — Premio Lo Nuestro Week

​A live performance by Gala Brie, Brazilian-Peruvian artist featured as an Artist 2 Watch, bringing the conversation to life through the energy and impact of live performance.

​🎯 Who Should Attend

• ​Emerging & independent artists

• ​Managers and artist teams

• ​Labels and music startups

• ​Next-gen music industry professionals

​💬 What We’ll Explore

• ​When touring makes strategic sense for emerging artists

• ​Building audiences across new territories

• ​Touring as a marketing and brand growth engine

• ​The power of live performance, networking, and long-term opportunities