From Tech to Revenue - Who actually buys what you've built?

​A practical sales series for deep tech and industrial B2B companies. In partnership between Crazy Town EriCa x Fulmore.

Deep tech and industrial vendors often spend years perfecting a technology — and only weeks figuring out how to sell it. Crazy Town and Fulmore have teamed up for a three-part series that turns technical credibility into a repeatable, manageable sales process.

The series is designed for startups, scaleups, research-based teams and other companies selling technologies, products or services to industrial customers. Attend the full series or join individual sessions.

15th October — Who Actually Buys What You've Built
Customer fit and the industrial buying process

Our first session helps you to identify the customers for whom your solution creates the most value, and understand how industrial buying decisions really happen.

B2B buying rarely moves in a straight line — buyers loop back through problem identification, solution exploration, requirements building, supplier selection, validation and consensus-building, often revisiting each stage more than once before deciding. This session gives you a practical way to map both your ideal customer and the people who'll actually decide.

You'll leave with: a toolkit to help you define customer-fit and map the roles involved in your target account's buying decision.