How They Raised: Lessons from Female Founders Who've Done It (B2B)
This is part of the Female Founders Rise Summer School for Founders. Check out our other summer sessions here.
Most fundraising advice comes from investors, accelerators, or the internet - useful, but abstract. What's much rarer, and far more useful, is hearing exactly how someone a step ahead of you actually did it: what the process really felt like, where it nearly came apart, and what they'd never do again.
That's what this panel is for. Three B2B founders from our alumni community - women who have raised - sitting down for an honest conversation about their fundraising journeys. Not a polished highlight reel, but the real story: the challenges they hit, what genuinely worked, and the lessons they'd hand to any founder raising right now.
In this Summer School panel, three B2B founders from the FFR alumni community share how they raised, what they learned, and what they'd do differently - with plenty of room for your questions.
Joining us:
Joanne Daniels, founder of Acorn Baby Food, an innovative weaning brand on a mission to lay the foundations for healthy eating for life, having raised £550,000 in early-stage funding ahead of its December 2026 launch. LinkedIn | Instagram: @acornbabyfood
Robyn Greaves, co-founder of Pravi, helping charities and impact-driven organisations build AI and data products; she has raised £600,000 in early-stage funding. LinkedIn | Instagram: @pravi.ai
Marita Kenrick, co-founder and CEO of Alto Health, whose CE-marked AI turns a hospital's referrals into appointment-ready patients, so private hospitals fill lists faster and lose fewer referrals. She has raised £400k in early-stage funding.
This session is particularly geared towards B2B founders who are raising now or gearing up to, though any founder who wants an honest, ground-level look at fundraising will take a lot from it.
You'll leave with:
First-hand accounts of what raising as a B2B founder actually looks like - the wins and the wobbles, not the LinkedIn version
The specific things that moved the needle (and the mistakes worth skipping) from founders who've recently been through it
Practical lessons you can apply to your own raise straight away
This is the B2B edition of our fundraising panel series - we're running B2C and grant funding panels across the Summer School too.
The Female Founders Rise Summer School for Founders is here to kickstart your business growth with 30 trusted experts in the ecosystem. Our mission this summer is to upskill 1,000 female and non-binary founders on all things entrepreneurship.
Whether you're a founder, student, or simply curious to learn more, this is open to everyone (and it's free). And no need to be a member of FFR, but you can join free here.