​It's that time of year already! Your success this Black Friday is directly tied to your planning.

​Ask Zach Scheimer about the time Dick's Sporting Goods lost $1 million in sales because a Black Friday email got scheduled for the wrong time of day by his team.

​We'll share the best-performing sale strategies we recommend brands use now in 2025. Then we'll talk about the pre-sale planning and auditing that helps you ensure your team is ready to hit the ground running come November.

​Round table discussion is welcome, and don't be afraid to ask questions! We're here to help you get the most out of your marketing, with the inside edge on how Klaviyo works best.

​​What to expect

​​​Bring questions and ideas to share in our round table discussion with the group! Laptops, pens, and paper are encouraged, too.

​​Your hosts, Gabrielle and Zach, will seed the discussion with battle-tested strategies.

​​The location

​​​We're back at the Malin! Find us in The Clermont Room

​​Parking details

​​​Your best parking spot is in the garage under The Malin's building. The entrance is on Comal St, and the ticketless system requires a credit card or phone number to track garage entry.

​Street parking is also available if you prefer.

​Stay connected

​​​​Join your chapter group in the Klaviyo community to continue the conversation and keep in touch with your fellow members.

​​Your ATX chapter leaders

​Zach Scheimer is our new co-host! Zach became a Klaviyo Community Champion in 2025, and is Sr. Marketing Operations Manager at Criquet Shirts.

​Ask him about his standup comedy!

​​Gabrielle Pitman directs client strategy for her agency, ebusiness pros, and is proud to represent Klaviyo as a Community Champion since 2023. In addition to guiding brands with multi-channel retention marketing strategies, Gabrielle advises eCommerce software companies and teaches workshops.

​​She loves nerding out over list segmentation and designing marketing automation systems to improve the customer's experience, growing DTC and CPG brands. You can find her drinking a triple shot latte at contemporary art galleries in her spare time.

​​What are Klaviyo Meetups?

​​​Klaviyo Meetups brings together local Klaviyo customers for education, collaboration, and networking every month. 

​​​​Through hands-on learning experiences and lively discussions, chapter members not only deepen their understanding of the Klaviyo platform but also the marketing industry at large.

​​​​Beyond fostering connections, Klaviyo Meetups is a catalyst for driving business growth and empowering you to thrive within the Klaviyo community.