​Stop Wasting Ad Spend: Build a Funnel That Converts

​Most people think of ads as a single moment — a catchy post, a clever line, or a good photo.
But ads only work when they’re part of a funnel: the path someone takes from seeing your message to taking action (like booking, buying, or signing up).

​In this workshop, you’ll learn how to reverse-engineer that funnel — starting from your goal and working backwards through your CTA, landing page, and ad creative.
You’ll see how to connect every step so that your ad doesn’t just attract attention — it drives results.

​You’ll learn how to connect the dots between your ad, landing flow, and offer so your campaigns actually convert — and stop wasting money guessing why they don’t.

​Most ad tutorials stop at the surface — teaching you how to write an ad, pick an audience, or read your CPCs. This workshop goes deeper by focusing on your desired result.

​Who It’s For

​Early-stage founders, solo service providers, small retailers, and new marketers who’ve tried (or are eyeing) Meta/Google ads and aren’t seeing ROI yet.

​This session isn’t about chasing trends or quick wins — it’s about building the system behind successful ads.

​It is for you if you want to:

• ​Understand the why behind your results (or lack of them).

• ​Create ads that directly drive sales, sign-ups, or bookings.

• ​Learn a repeatable system you can apply to any offer or platform.

​What You'll Learn:

• ​Identify a single, measurable goal and map your minimum viable funnel.

• ​Write a friction-free CTA (call-to-action) and simple landing flow that matches intent.

• ​Choose ad angles and creative formats that logically fit your funnel.

• ​Track 3 key numbers/KPIs (CTR/click-through-rate, CVR/conversion rate, and CPA/cost-per-acquisition) to pinpoint what’s broken — and what’s working.

​You’re not here to learn marketing buzzwords — you’re here to learn how to make your ads profitable.

​What’s Included:

​🎯 Funnel Framework Worksheet — your step-by-step guide to reverse-engineering your ad strategy.
✍️ Ad Copy Prompt Sheet — plug-and-play prompts to brainstorm hooks, angles, and CTAs.
📊 KPI “Keep or Kill” Cheat Sheet — learn the 3 numbers that tell you exactly what to fix and when to stop spending.

​FAQ

​What is a funnel?

​A funnel is the path someone takes from first seeing your ad to taking the action you want—like booking, buying, or signing up.
It includes every step between the scroll and the sale: your ad, call-to-action, landing page, and follow-up.
In this workshop, you’ll learn how to reverse-engineer that path so fewer people drop off along the way.

​Do I need experience running ads?
No! This workshop is built for beginners and small business owners who want to understand why ads succeed or fail. You’ll learn practical, easy-to-apply methods—not advanced media-buying tactics.

​Will this teach me how to set up a Meta or Google ad?
Not exactly. We won’t be pressing buttons in Ads Manager.
Instead, you’ll learn how to build the system behind a successful ad: your funnel, CTA, landing flow, and key metrics that make every platform work better.

​Is this workshop recorded?
No. To keep it interactive and focused, the session is live only. All attendees receive the worksheets and prompt packs during the event.

​What if I don’t have a website or landing page yet?
No problem! You’ll still leave knowing the basic funnel structure—and how to design a clear path for your customers (even if it’s just an email form or booking link).

​How will this help me if I already know about CTR or CPC?
We go beyond definitions. You’ll learn how to interpret your numbers—what they say about your funnel, and how to fix issues fast. It’s about action, not theory.

​Can I ask questions during the session?
Yes. There’ll be a dedicated Q&A segments, plus time for live examples and discussion throughout.

​About the Host

​Jessie Morgan — Founder, JM Creatives
Jessie is a Toronto-based digital marketing strategist and founder of JM Creatives, a boutique agency helping local brands turn clicks into loyal customers. With over 6 years of experience running full-funnel marketing for hospitality, lifestyle, and professional services, she’s managed hundreds of thousands of dollars in paid ad campaigns that consistently convert.
Her “Local Lift System” framework blends storytelling, strategy, and analytics to help small businesses build trust online and grow sustainably—without wasting ad spend.

​Tags: marketing, advertising, funnels, small business, Meta ads, Google ads, conversion, strategy