A/B or Not to Be
Think you know apps? Pick a side.
Think you know which app screenshot, headline, icon, or growth idea will win?
Prove it.
Join Apptuitive during New York App Week for an interactive night of real app experiments, questionable instincts, strong opinions, and a few results you probably won’t see coming.
We’ll put real growth experiments on screen, from creative and messaging to localization, positioning, and conversion, and make you choose A or B before we reveal what actually happened.
Sometimes A wins. Sometimes B wins. Sometimes… neither does.
Then we’ll take things beyond the data with Would You Rather: App Industry Edition, where founders, marketers, developers, and growth people have to pick a side on the debates, tradeoffs, and slightly chaotic realities that come with working in apps.
And to close out the night:
The App Growth Roast 🔥
We’ll pull a few apps from the audience and break them down live: what’s working, what’s confusing, what we’d change, and what growth opportunities are being left on the table.
No hour-long panels.
No “10 growth hacks.”
No pretending there’s one perfect app growth playbook.
Just real experiments, real decisions, real results, and one room full of opinions.
Come ready to vote, defend your choices, get roasted, and maybe find out your gut instinct isn’t as good as you thought.