Commercial Excellence in the AI Era
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About Event
Marketing flags the lead as hot.
Sales opens the account and finds someone who downloaded an ebook months ago, barely remembers the company, and was never close to buying.
Then sales gets blamed when it goes nowhere.
No one is doing anything wrong. The system is built around signals that no longer mean much.
Join us at Brighteye Advisers in London for drinks, networking and a candid conversation about how GTM needs to adapt to the way companies buy today, and how AI is changing that.
Hosted by Roberta Morelli and Florin Acar.