​GTM Roundtable: AI x Paid Media

​AI is changing how GTM teams approach paid media—from campaign creation and audience targeting to optimization, experimentation, and measurement. The teams building an edge are finding new ways to use AI to move faster, test more effectively, and get more signal from every marketing dollar.

​Join a small group of Unusual Ventures portfolio founders for an invite-only roundtable on how companies are applying AI across their paid media strategies and building more efficient, scalable growth engines.

​We'll discuss:

• ​How AI is transforming paid media workflows and campaign execution

• ​Using AI to improve creative development, testing, and iteration

• ​Finding better audience signals and improving targeting

• ​Building systems to measure performance and optimize spend

• ​Practical tools, experiments, and lessons learned from running AI-enabled paid programs

​What makes this roundtable different:

• ​Exclusive for Unusual Ventures portfolio founders

• ​Limited to 8–12 attendees to enable meaningful peer discussion

• ​60-minute interactive session

• ​No slides

• ​No pitching

• ​Chatham House Rule to encourage open, honest conversation

• ​Focused on actionable tactics over thought leadership

​This is a peer discussion designed for founders to share real experiments, workflows, and insights on building modern GTM engines with AI.

​Moderated by Jared Waxman, Operating Partner at Unusual Ventures

​Thursday, October 15, 2026
10:00–11:00 AM PT
Zoom