AI 101 Series: Be the Answer When AI Gets Asked
A live 90-minute training on making sure that when people ask ChatGPT, Claude, or Perplexity a question in your space, the answer is you.
Search is changing under everyone's feet. Millions of people have stopped Googling and started asking AI directly: what tool to use, who to hire, what to buy, who to trust. Those AI answers name specific people, brands, and businesses. The ones who get named win, and most businesses have no idea this game is even being played.
In this live training, Arjita Sethi, founder of Build with AI University, introduces answer engine optimization, AEO: the practice of structuring your content and presence so AI models cite you as the answer. You will audit your own brand live and leave with a 30-day plan.
What you will learn:
How AI decides who to recommend: where models pull their answers from, and why it is very different from Google rankings
The visibility audit: how to check, live, whether AI currently mentions you, your brand, or your competitors
The five factors: the elements that make content citable by AI, and how to build them into what you already publish
The content moves: the specific formats, FAQ structures, clear definitions, direct answers, that AI loves to cite
The 30-day plan: the exact sequence of actions to start showing up in AI answers in your niche
What you will walk away with:
A five-point AEO audit of your own brand, done live in the session
A 30-day action plan to become citable in your niche
A permanent shift in how you structure every piece of content you publish
Who this is for: Founders, consultants, creators, and professionals whose customers and opportunities increasingly start with a question typed into AI. If being the answer matters to your business, this session is your starting line. No technical background required.
Your host: Arjita Sethi is the founder of Build with AI University, creator of the vibe-coded wellness platform Find Shaanti, a Lecturer of Entrepreneurship at San Francisco State University, Advisory Board member at the Nasdaq Entrepreneurial Center, and a Claude Community Ambassador for San Francisco for the non-technical and moms vertical. Her brands run on the exact AEO system taught in this session.