Sell the Pain, Not the AI: How to Turn Your Customers' Problems Into Your Greatest Asset
Sell the Pain, Not the AI: How to Turn Your Customers' Problems Into Your Greatest Asset
What if your biggest competitive advantage isn’t your AI — but the problem your customer desperately needs solved?
In this hands-on workshop, Polly Barnfield OBE will challenge founders to stop leading with technology and start uncovering the customer pain that creates real demand. Using The Big AI Secret research programme as a live case study, Polly will show how customer problems can become one of your greatest assets, informing your research, sharpening your messaging, creating stronger content, and opening better sales conversations.
What you’ll learn
How to uncover the real pain behind what your customers say they want
How to turn customer problems into research and market insight
How to transform those insights into content that resonates
How to use customer pain to create more relevant sales conversations
How to shift your positioning from “here’s our AI” to “here’s the problem we solve”
Who is it for?
Founders, startup teams, marketers, product leaders, and anyone building or selling an AI-powered solution. Especially useful if you have great technology but need to make its value clearer, more relevant, and more compelling to customers.
Your Mentor
Polly Barnfield OBE — Founder & CEO, Maybe*
Polly is the Founder and CEO of Maybe*, an AI execution layer designed to help businesses turn AI into real work and measurable outcomes. Her Big AI Secret research draws on a UK Government-funded training programme delivered to 25,000 businesses, alongside research involving 1,500 business leaders.
Polly was awarded an OBE for services to philanthropy, following technology that helped raise more than £45 million for UK charities.
This won’t be a session about AI hype. You’ll leave with a practical plan for turning your customers’ pain into research, content, and sales conversations.
Connect with Polly on LinkedIn
Limited to 20 participants.