The U.S. Playbook: Market Expansion for Global Startups

​Expanding into the U.S. requires navigating new markets, customer expectations, and investor dynamics. This event brings together perspectives from both sides of the table — founders and venture investors — to explore how international companies can succeed.

​The evening begins with a panel moderated by Professor Arun Sundararajan featuring candid insights into what it takes to break into the U.S. market, from building go-to-market strategies to adapting to cultural shifts.

​Following the panel, you will get a rapid-fire showcase of 10 Korean AI startups looking to break into the US market from the Fall 2025 NYU AI Innovation Accelerator cohort. We'll conclude with open networking over drinks and bites with NYC’s startup and investor community.

​Agenda

• ​5:00 pm: Event check-in will begin (spots are limited)

• ​5:15 – 5:30 pm: Arrival and Welcome (grab a bite to eat!)

• ​5:30 – 6:10 pm: Panel Discussion: Founder and VC Perspectives on U.S. Expansion

• ​6:10 – 6:30 pm: Korean AI Startup Elevator Pitches

• ​6:30 – 7:30 pm: Networking, Drinks and Bites