Growth Engines with AI Agents - S2 Ep 8: Modern GTM & Operating Growth with Al Naefa, Span
Growth Engines Season 2 — Episode 8
Modern GTM & Operating Growth: Scaling Multi-Platform Demand Without Overhead
Featuring: Al Naefa (Head of Growth, Span) & Joel Horwitz (Founder & CEO, Synter)
Join Al Naefa (Head of Growth at Span) and Joel Horwitz (Founder & CEO of Synter) for a deep dive into modern B2B go-to-market architecture, operating discipline, and high-velocity demand generation.
What We'll Cover:
The Modern GTM Engine: Structuring full-funnel demand across Search, Social, and Account-Based marketing without bloated teams.
Operating Growth in Practice: Establishing high-signal conversion tracking, CAC/payback accountability, and eliminating vanity metrics.
Multi-Channel Orchestration: How modern operators manage cross-platform budget pacing and rapid creative iteration.
Live Q&A: Open discussion on GTM strategy, agency vs in-house scaling, and operator playbooks.