AI After Five: AI Search Optimization

​Google changed search: you no longer rank, you get cited. AI answers are the new shortlist. Buyers don't open ten blue links, they ask ChatGPT, Claude, and Gemini. Calling all founders and marketers: the companies showing up in those answers aren't winning SEO, they're winning a new game with new rules: AI Search Optimization.

​Farbod Memarian is a founding member at Gauge, an AI visibility platform that tracks how brands appear across every major AI engine. An entrepreneur with roots in digital marketing, tech, and finance, he'll show what good AI search measurement actually looks like.

​Nick Zeeb leads organic growth at Vellum. In three months, he took Vellum's citation rate across AI engines from 8.6% to 46.9%. He'll walk through the 0→1 playbook for building an AI search optimization content engine.

​Will Leatherman is the founder of Catalyst Content, whose Content Engineering methodology has been adopted by marketing teams at Notion, Webflow, Descript, Vanta, Cisco, Bilt, and Ramp. His thesis: most B2B companies have expert insights trapped in their teams' heads, and generic AI content can't fix it.

​The rundown:

​7:15pm: Farbod on measuring AI visibility across the engines

​7:30pm: Nick on Vellum's 0→1 GEO playbook

​7:45pm: Will on building content engines that actually get cited

​8:00pm: Live Gauge AI visibility demo

​8:10pm: Free drinks, food, and open hangout time

​Doors open at 6:30pm.

​AI After Five is a Vellum speaker series where builders walk you through a real AI project they actually built, how they did it, what worked, what didn't, and then we eat, drink, and talk about it.

​📸 Photos and video may be taken during the event for use on Vellum's social media and marketing channels. By attending, you consent to being photographed or recorded.