

AEO to Checkout - Storefronts for Shoppers and Agents
Registration
About Event
Find out if AI agents can actually read your storefront
AI agents are beginning to discover, compare, and recommend products on shoppers' behalf. A healthy storefront can still be invisible to them if it wasn't built to be read.
In this session, learn what makes your product content discoverable to agents and answer engines, and what determines whether your brand gets cited or your competitor does.
We'll show how Vercel helps retail teams make content readable to agents, absorb demand from any source, see what's happening in real time, and release safely when the stakes are highest.
What we'll cover
What to watch before agent-driven demand puts revenue at risk
How a retail team makes its storefront discoverable in practice
A readiness guide to use with your own team