Decoding Retailer Choice in Beauty

​What truly drives where beauty shoppers choose to shop—and how can you win? 

Join NIQ in NYC for a live Beauty Insights event revealing new consumer‑led findings from NIQ’s Choice Advisor study. Discover the factors that matter most in retailer choice, see how retailers perform across those drivers, and uncover where real growth opportunities exist. Walk away with actionable insights to sharpen differentiation, prioritize the right experiences, and fuel smarter retail and brand strategies—grounded in consumer truth, not assumptions. 

Presented by:

​Anna Mayo, VP Beauty Thought Leader NIQ 
Jen Laser, Team Lead, CS Demand & Shopper Solutions NIQ