

Build Your Go-To-Market: 4-Week Founder Sprint
Build Your Go-To-Market
Stop guessing. Start winning customers.
In just 4 weeks, you'll build a complete go-to-market system with expert guidance, practical workshops, coaching and proven templates. You'll leave with a clear target market, stronger messaging, a sales pipeline, customer acquisition assets and a 90-day growth plan - ready to launch.
Perfect for early-stage B2B, SaaS and AI founders who have an MVP or early traction but need a repeatable way to attract and convert customers.
You'll walk away with:
A clearly defined Ideal Customer Profile (ICP)
Sharper positioning and messaging
Sales and outreach assets ready to use
A CRM and pipeline you can actually manage
Funnel metrics and a practical 90-day GTM roadmap
Live market activity already underway
What's included:
4 live virtual workshops (Wednesdays 12pm)
4 in-person coaching sessions at UTS Startups (Fridays)
4 Friday coworking day passes at UTS Startups (valued at $200 + GST)
A 30-minute 1:1 coaching session with Lauren Calautti or Mike Parsons
Self-paced learning modules
Templates, frameworks and practical tools
Founder perks including Zoho startup credits and exclusive partner offers
Facilitated by
Lauren Calautti
Chief Revenue Rocketeer, Scalare Partners
Mike Parsons
Growth Expert, Scalare Partners
Lauren and Mike work directly with founders to build customer acquisition strategies, revenue growth systems, positioning, sales processes and go-to-market execution. Their approach is practical, hands-on and focused on helping founders build systems that generate real growth—not just more theory.
Investment
$490 AUD per founder
If you're ready to stop relying on random marketing tactics and build a growth engine that actually works, this sprint is for you.
Small cohort. Practical support. Real outcomes.