Cover Image for Build Your Go-To-Market: 4-Week Founder Sprint
Cover Image for Build Your Go-To-Market: 4-Week Founder Sprint
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The Founders Union
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Build Your Go-To-Market: 4-Week Founder Sprint

Virtual
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Ticket Price
A$490.00
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About Event

Build Your Go-To-Market

Stop guessing. Start winning customers.

In just 4 weeks, you'll build a complete go-to-market system with expert guidance, practical workshops, coaching and proven templates. You'll leave with a clear target market, stronger messaging, a sales pipeline, customer acquisition assets and a 90-day growth plan - ready to launch.

Perfect for early-stage B2B, SaaS and AI founders who have an MVP or early traction but need a repeatable way to attract and convert customers.

You'll walk away with:

  • A clearly defined Ideal Customer Profile (ICP)

  • Sharper positioning and messaging

  • Sales and outreach assets ready to use

  • A CRM and pipeline you can actually manage

  • Funnel metrics and a practical 90-day GTM roadmap

  • Live market activity already underway

What's included:

  • 4 live virtual workshops (Wednesdays 12pm)

  • 4 in-person coaching sessions at UTS Startups (Fridays)

  • 4 Friday coworking day passes at UTS Startups (valued at $200 + GST)

  • A 30-minute 1:1 coaching session with Lauren Calautti or Mike Parsons

  • Self-paced learning modules

  • Templates, frameworks and practical tools

  • Founder perks including Zoho startup credits and exclusive partner offers

Facilitated by

Lauren Calautti
Chief Revenue Rocketeer, Scalare Partners

Mike Parsons
Growth Expert, Scalare Partners

Lauren and Mike work directly with founders to build customer acquisition strategies, revenue growth systems, positioning, sales processes and go-to-market execution. Their approach is practical, hands-on and focused on helping founders build systems that generate real growth—not just more theory.

Investment

$490 AUD per founder

If you're ready to stop relying on random marketing tactics and build a growth engine that actually works, this sprint is for you.

Small cohort. Practical support. Real outcomes.

Avatar for The Founders Union
Presented by
The Founders Union
4 Going