Cover Image for Build Your Go-To-Market: 4-Week Founder Sprint
Cover Image for Build Your Go-To-Market: 4-Week Founder Sprint
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The Founders Union
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Build Your Go-To-Market: 4-Week Founder Sprint

Virtual
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About Event

​Build Your Go-To-Market

​Stop guessing. Start winning customers.

​In just 4 weeks, you'll build a complete go-to-market system with expert guidance, practical workshops, coaching and proven templates. You'll leave with a clear target market, stronger messaging, a sales pipeline, customer acquisition assets and a 90-day growth plan - ready to launch.

​Perfect for early-stage B2B, SaaS and AI founders who have an MVP or early traction but need a repeatable way to attract and convert customers.

​You'll walk away with:

  • ​A clearly defined Ideal Customer Profile (ICP)

  • ​Sharper positioning and messaging

  • ​Sales and outreach assets ready to use

  • ​A CRM and pipeline you can actually manage

  • ​Funnel metrics and a practical 90-day GTM roadmap

  • ​Live market activity already underway

​What's included:

  • ​4 live virtual workshops (Wednesdays 12pm)

  • ​4 in-person coaching sessions

  • ​A 30-minute 1:1 coaching session with Lauren Calautti or Mike Parsons

  • ​Self-paced learning modules

  • ​Templates, frameworks and practical tools

  • ​Founder perks including Zoho startup credits and exclusive partner offers

​Facilitated by

​Lauren Calautti
Chief Revenue Rocketeer, Scalare Partners

​Mike Parsons
Growth Expert, Scalare Partners

​Lauren and Mike work directly with founders to build customer acquisition strategies, revenue growth systems, positioning, sales processes and go-to-market execution. Their approach is practical, hands-on and focused on helping founders build systems that generate real growth—not just more theory.

​Investment

​$490 AUD per founder

​If you're ready to stop relying on random marketing tactics and build a growth engine that actually works, this sprint is for you.

​Small cohort. Practical support. Real outcomes.

Avatar for The Founders Union
Presented by
The Founders Union
18 Went