🚀 Vilnius Founders: Selling Beyond Borders — GTM Lessons from Vinted & the World
​Join Vilnius Founders on August 19th for an evening about selling globally, expanding beyond small home markets, and building companies that can win around the world.
​How do you take a product from Vilnius to Paris, Berlin, London, New York, and beyond?
​From the early days of building a trusted consumer marketplace to entering new countries, understanding local markets, adapting positioning, and learning what actually works in international go-to-market, this Vilnius Founders meetup is a focused, no-slides evening for founders who want practical lessons, honest stories, and sharper thinking about global growth.
​Our headline guest is Milda Mitkutė, Co-founder of Vinted — one of the most prominent founders in the Lithuanian startup ecosystem.
​Milda will share the story of Vinted’s beginning: how the idea started, how the team searched for product-market fit, how the community grew, what early scaling looked like, and what it took to build from a simple real-life problem into one of Europe’s most successful consumer technology companies.
​Vinted started in Vilnius in 2008 and became Lithuania’s first tech unicorn in 2019. Today, Vinted Group includes Vinted Marketplace, Vinted Go, and Vinted Pay, with more than 2,000 employees across offices in Vilnius, Kaunas, Amsterdam, Berlin, Hamburg, London, Luxembourg, and Paris. In 2025, Vinted members traded €10.8B in gross merchandise value, while the company generated €1.1B in revenue and €62M in net profit.
​Afterward, global GTM expert speakers — to be announced soon — will cover practical trends, strategies, and tips for entering new markets worldwide.
​Expect honest founder stories, practical GTM advice, and a room full of builders thinking beyond the Baltics.
​What we’ll cover
​The early Vinted journey: how the idea started, how the team found traction, and what the first stages of growth looked like
​Building from a real customer need: why simple problems can become global companies when the timing, product, and community are right
​Community and trust: lessons from building a marketplace where users needed to trust each other, the product, and the brand
​Scaling beyond Lithuania: what founders should understand before taking a product into larger and more competitive markets
​Global GTM trends: what is changing in how startups enter and grow in new markets worldwide
​Market-entry tips: how to think about choosing countries, adapting messaging, testing channels, and avoiding expensive mistakes
​Scaling from the Baltics: how a small home market can become an advantage, not a limitation
​Agenda
​18:00 — Doors open
18:30 — Fireside chat with Milda Mitkutė, Co-founder of Vinted
19:30 — GTM expert speakers and Q&A
20:15 — Networking
21:00 — End
​Speaker
​Milda Mitkutė
​Co-founder of Vinted, Investor
​Milda Mitkutė is the Co-founder of Vinted and one of the most recognized Lithuanian startup founders globally. She co-founded Vinted in 2008 together with Justas Janauskas, starting from a simple personal problem: finding a better way to give unused clothes a second life.
​That idea grew into one of Europe’s leading second-hand marketplaces and Lithuania’s first tech unicorn. Vinted has helped reshape how millions of people buy and sell pre-loved fashion and lifestyle items, while proving that a global consumer technology company can be built from Vilnius.
​At Vilnius Founders, Milda will focus on the story she knows best: the beginning of Vinted, the search for product-market fit, early growth, community building, and the lessons from scaling a startup from Lithuania into international markets.
​Beyond Vinted, Milda is active as an investor and ecosystem contributor. She has been involved with education, entrepreneurship, and early-stage companies, including Lietuvos Junior Achievement, STEAM Academy, Vedliai, and Mindletic. Her work combines founder experience, investment perspective, and a strong belief in building products that solve real problems for real people.
​About 🚀 Vilnius Founders
​Founder-driven meetups for builders and operators in Lithuania. No slides. No suits. Honest conversations, practical takeaways, and focused networking.