WKF Salon - Book Discussion

​WKF Salon Book Discussions are where we gather to explore ideas. Whether you devoured every page, skimmed a few chapters, or just like the sound of the premise, you're welcome here. These sessions are about collaborative learning, unique perspectives, and an opportunity to have conversations that stick with you after the book goes back on the shelf.

​This Month's Book: Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life by Rory Sutherland

​Here's an excerpt from the book description:

​"Based on thirty years of field work inside the largest experiment in human behavior ever conceived—the forever-unfolding pageant of consumer capitalism—Alchemy, the revolutionary book by Ogilvy advertising legend Rory Sutherland, whose TED talks have been viewed nearly seven million times, decodes human behavior, blending leading-edge scientific research, absurdly entertaining storytelling, deep psychological insight, and practical case studies from his storied career working on campaigns for AmEx, Microsoft, and others.

​This book is available at bookshop.org or get it from your local library! If you decide to go with the Kindle version take note; the footnotes are not to be missed, and there are a lot of them so prepare to click on a lot of '*'s.

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