After Adoption: Zoe Amar on What Charities Do Next with AI
AI is already part of the working week in many charities. The questions that matter now are about what comes next: how it is governed, and how to use it in ways that hold up to scrutiny from the media, supporters and the people a charity serves.
Charities work through these questions on tight budgets and in full public view, which makes their answers useful to comms teams well beyond the sector.
In this Comms With AI Leader Interview, Michael MacLennan sits down with Zoe Amar, co-author of the Charity Digital Skills Report and chair of the Charity Digital Code of Practice, for a fireside conversation about that next stage. Expect to cover:
the comms dilemmas AI creates, from press releases journalists will read closely to AI imagery in sensitive areas;
the ethical questions, including the energy and water AI uses;
staff using AI before any policy exists, and how to bring that into the open;
talking to supporters, donors and the people you serve about how your organisation uses AI;
what leaders and boards need to get right while the tools keep changing.
It is a conversation, so bring your questions: add them to the chat at any point, and there is time at the end for more. The session is free and recorded, so register even if you cannot make the slot and the recording will come to you. A write-up follows on Applied / Comms With AI.
Who it is for: communicators in any organisation that relies on public trust, in-house or agency; charity comms teams, leaders and trustees; and the agencies and freelancers who work with them.
Note the time: 16:00 GMT, late afternoon rather than lunchtime.
Joining: register and the joining link comes to you by email and in your calendar invite, with reminders the day before and an hour before. It runs in your browser, with nothing to install.
Agenda
16:00 Welcome: Michael introduces the series and Zoe
16:05 The conversation, with questions from the chat as we go
16:35 Your questions
16:45 Close, and what's next: the first Comms With AI Roundtable, Wednesday 9 December, 12:00 GMT
About Zoe
Zoe Amar is founder and director of Zoe Amar Digital, a social enterprise and digital consultancy working with charities to make digital and AI work better for everyone. They create strategies that put inclusion at their heart, helping organisations grow their income, build lasting impact and thrive in a fast changing world.
She is chair of The Charity Digital Code of Practice, and blogs for Third Sector and others. She is also co-chair of The Charity AI Taskforce. Zoe is the co-author of The Charity Digital Skills Report and co-host of the leadership podcast Starts at the Top. She has 18 years’ experience of sitting on charity boards. She is currently a trustee of Charity Digital Trust. She is a previous winner of an Inspiring Communicator award from Charitycomms and was named Changemaker of the Year at The Pros Awards.
About the host
Michael MacLennan is the founder of Faur and Comms With AI, and host of the Comms With AI Leader Interview series. He was named AI Communications Leader of the Year at the AI Comms Awards 2026.
We use your details to register you for this session and to email you the joining link, reminders and, afterwards, the recording. Luma runs our registration pages and sends event emails for us. Ticking the Briefing box is optional and does not affect your place. Privacy notice: commswith.ai/privacy/