Third-Party Citations in 2026: The AI Search Playbook
Thursday, February 19 · 12:00–1:00 PM ET
Live on Zoom (recording available for all registrants)
Live data + Q&A
In this masterclass, I’ll break down how third-party citations are shaping AI search in 2026, what it actually takes to get picked, trusted, and cited inside generative answers, why “great on-site content” isn’t enough anymore, and what to change right now if you want AI engines to recommend you with confidence.
This is the playbook for winning visibility beyond your domain: the sources models pull from, the credibility signals they rely on, and the citation patterns that separate brands that get mentioned from brands that get skipped.
What we’ll cover
What “third-party citations” really mean in AI search (and how they differ from links, PR, and reviews)
The citation surfaces that matter most in 2026: publications, databases, communities, marketplaces, creator ecosystems, and more
How AI engines decide what’s “credible enough” to reference and what disqualifies brands quietly
How to audit your current citation footprint: where you show up, where you don’t, and why
How to monitor competitors: who’s getting cited, where they’re earning it, and what patterns repeat across categories
The off-site signals models are beginning to prioritize: entity validation, consistency, corroboration, and reputation trails
What to create (and where to place it) to increase the odds of being cited in generative answers
The citation formats that win: what tends to get pulled into summaries, comparisons, and recommendations
Why the funnel is collapsing and how third-party proof replaces “clicks” as the trust bridge
A practical 2026 action plan: the highest-leverage moves founders and marketers can make in the next 30–60 days
Live data walkthroughs so you can see real citation behavior in the wild, not just theory
Do I need to be a Pavilion member?
No. Everyone is welcome.
Why should I listen to you?
I built and sold a company powered by industry-leading SEO where roughly half of all pipeline came from organic.
Now I run Open Forge AI, a platform of AI agents that grow your AI brand visibility.
I see what’s happening across hundreds of companies and categories every single day.
Who is this for?
Founders. Marketers. CMOs.
Anyone who cares about the future of AI-driven discovery, and wants to be the brand AI engines trust enough to cite.
Do I need to be technical?
No. This is built for builders and operators.
When and where?
Thursday, February 19 · 12:00–1:00 PM ET
Live on Zoom. You’ll receive a calendar invite and link after registering.
How long is it?
One hour. Fast, practical, and focused.
Will there be a recording?
Yes, recording available for all registrants.
Is it free?
Yes.
Will there be Q&A?
Yes. Bring your questions about your site, your category, your reputation footprint, or your 2026 visibility strategy.