Making AI Pay: Old Rules, New Variables. The Commercial Logic Hasn’t Changed. The Inputs Have.

​Meeting Agenda

• ​Welcome and intro to PLX (5 min)

• ​Speaker’s talk, including Q&A (45 min)

• ​Participant feedback survey (5 min)

• ​Networking breakouts (15 min)

​The Talk

​Making AI Pay: Old Rules, New Variables
The Commercial Logic Hasn’t Changed. The Inputs Have.
The way profitability works hasn’t changed. A P&L reads the same as it did ten years ago, and a business case still follows the same structure. What’s changing with AI is what goes into the calculation. After a short intro on the commercial fundamentals every product leader should be fluent in, we’ll put a few provocative positions on the table and discuss their commercial implications when building AI business cases: hidden costs, inference spend that’s hard to forecast, and what a credible path to viability looks like. Come ready to share what’s working and what isn’t.

​The Speaker

​Simonetta Batteiger is a product leadership coach, speaker, and founder of Inclusive Leaders. With over 20 years of experience building and leading teams, she has held senior product and business roles across Europe and the United States, including at eyeo, VISTRA, and Sedo.

​Her background in finance and commercial strategy informs her approach to building products that deliver meaningful customer and business value. A certified Co-Active Coach, Simonetta works with executives and product leaders to strengthen strategy, foster psychological safety, and develop inclusive, high-performing teams.

​She also speaks and writes about leadership, innovation, and responsible product development in the age of AI.