

Launchpad.io + AWS Outcomes-as-a-Service Roadshow (Waterloo)
Join Launchpad.io, Pega Ventures, AWS, and Graphite Ventures for an evening of learning, conversation, and connection as the Outcomes as a Service Roadshow comes to Waterloo.
This in‑person event brings together founders, CEOs, CTOs, product teams, and investors who are rethinking how software is built, priced, and scaled. You’ll hear how real teams are leveraging AI to move beyond traditional SaaS and deliver measurable outcomes customers actually pay for with Launchpad and AWS.
Of course, drinks and appetizers are on us!
What we’ll cover
What Outcomes-as-a-Service (OaaS) really means, and why the per‑seat/user/license SaaS model is breaking
How teams are delivering AI‑powered outcomes instead of dashboards and features
How Launchpad enables production‑grade OaaS on AWS without rebuilding your stack
Real customer stories: from first idea to enterprise‑ready, scalable solutions
Speakers
John Huehn, Head of Launchpad and Pega Ventures (PegaSystems); Founder and CEO of InTheChat (acquired by Pega in 2019)
Aaron Bast, Managing Director, Graphite Ventures
Adrian Murray, CEO & Founder, Fisent
Aaron Brighton, Senior Startup Solution Architect, AWS Canada
More about Launchpad.io
As part of Pegasystems Inc. (NASDAQ:PEGA), Launchpad was born out of a 40-year legacy of transforming business processes securely and reliably. Launchpad provides a powerful platform for building and deploying workflow-centric B2B solutions. The platform enables software companies, service providers, and startups to deliver enterprise-grade agentic workflows that execute work with AI and deterministic processes. Learn more at launchpad.io.
More about Pega Ventures
Pega Ventures is the corporate venture capital arm of Pegasystems and was formed to accelerate the growth of Pega's ecosystem. Pega Ventures is empowering the next generation of B2B SaaS businesses building on Pega Launchpad through the strategic investment of capital and resources.
More about AWS
Amazon Web Services is a comprehensive, on-demand cloud computing platform provided by Amazon. It allows businesses, startups, and governments to rent remote servers, storage, and databases rather than building physical data centers.