Service Metrics: Measuring What Matters

​Join us for an insightful session on Service Metrics with guest speaker Fouad Jallouli. In a world where services shape customer loyalty and business performance, understanding what and how to measure is critical. This session will explore practical approaches to defining meaningful service metrics that drive better decisions and better experiences.

​What to Expect

​A focused and engaging session that blends expert insights with interactive discussion. Fouad will share practical frameworks, real-world examples, and lessons learned from applying service metrics across different contexts. Expect thoughtful conversation and opportunities to ask questions.

​Our Guest Speaker:

​Fouad Jallouli is a Service Design and Product Leader, Executive Coach, and Speaker with a diverse background spanning fintech, energy, social services, retail, and government sectors. Currently serving as the Director of Service Design at the Government of Alberta, Fouad specializes in driving digital transformation and value creation within complex environments.

​His expertise lies in bridging the gap between strategic vision and execution, empowering cross-functional teams to deliver impactful, human-centered services.

​A passionate advocate for capacity building, Fouad actively mentors design practitioners and advises executives on leveraging design principles to achieve business outcomes. He is also a frequent speaker on topics related to government innovation, responsible disruption, and leadership in design.

​Who Should Attend

​Service designers, UX designers, researchers, product managers, CX professionals, and anyone interested in measuring and improving service performance. Whether you’re new to service metrics or looking to refine your approach, this session will offer valuable insights.