​Rufus & Generative Engine Optimization on Amazon — And How to Actually Measure & Optimize For It

​We’re hosting a small aperitivo at Cipriani to talk about what’s quietly becoming the biggest shift in Amazon discovery:

​Rufus & Generative Engine Optimization (GEO).

​With AI layers influencing search, recommendations, and contextual results, Amazon is no longer just about ranking for keywords. Visibility is becoming generative.

​The big question is:

​How do you measure it?
How do you prove incremental lift?
How do you know what’s actually driving revenue?

​No fluff, we will dive into full funnel metrics, from impressions to purchases around prompts.

​Over spritzes and small bites, we’ll cover:

• ​What GEO really means for brands selling on Amazon in 2026

• ​How to get your Rufus & Prompt performance data

• ​How AI-driven discovery is changing listing optimization

• ​Why traditional rank tracking is no longer enough

• ​Measuring incremental revenue at the keyword and ASIN level

​Hosted by Autopilot

​Autopilot helps brands increase organic Amazon revenue by continuously optimizing listings using real performance data, micro-season modeling, and AI-driven keyword attribution.

​As generative discovery evolves, we’re focused on making it measurable.

​Limited to 10 Brands

​We’re intentionally keeping this intimate to encourage open discussion.

​Kindly apply for your spot 🍸

​Join us for Aperitivo at Cipriani — and a forward-looking conversation on where Amazon search is headed next.

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