Signal-based outbound. End-to-end.
🥁 The BIG EVENT we've all been waiting for is finally here 🥁
We're bringing together the real players in the space: Clay, HeyReach, Instantly, and HubSpot to show how modern outbound actually works, end to end.
This is NOT a tools demo.
This is a LIVE breakdown of a real outbound system that generates pipeline.
Not in theory.
Not in slides.
Not with "best practices" 🥱
One system.
One real use case (Dolfin).
Shown step-by-step live for you all.
Most teams don't have a lead problem.
They have a system problem:
Targeting the wrong accounts
Reps stuck doing manual work
Outreach that doesn't convert
CRM that doesn't reflect reality
So pipeline stays inconsistent.
At this event, we'll show you how to fix that.
You'll see a complete outbound engine that:
Identifies accounts based on real buying signals (not static ICP lists)
Turns sales call insights into messaging that actually converts
Reaches prospects across LinkedIn + email
Routes and prioritizes leads automatically inside HubSpot
Tracks what actually drives pipeline and revenue
⚙️ What's happening live
We'll walk through a real system built for Dolfin:
Clay → signal-based targeting, enrichment, scoring
HeyReach → LinkedIn outreach & campaign execution
Instantly → email sequences & multi-channel outbound
HubSpot → routing, attribution, and pipeline tracking
Each part connects into one system. No silos.
You won't just see what each tool does.
You'll see how they work together to generate pipeline.
👀 Expect:
Real workflows (not polished demos)
Tactical breakdowns you can actually replicate
How top GTM operators think about systems
A room full of people who actually build
🚫 We're not recording this.
If you want to see it, you have to be there.
🍔🍸 Food & Drinks
We're going bigger than "light snacks" 😄
Think proper tapas: Spanish tortilla, croquetas, drinks, beers, etc.
You can basically have dinner with us.
⏰ Timing
18:30 - 19:00 | Arrival, intros
19:00 - 20:00 | Live system breakdown
20:00 - 22:00 | Food, drinks, networking
👋 About the event
Hosted by Clay Club Barcelona x HeyReach x Instantly x HubSpot
Oriol Serra - Founder at The Conversion Architects, Clay Expert & Clay Club Barcelona Host. Oriol and his team help B2B teams build automated GTM systems that generate pipeline without adding headcount.
Nadja Komnenic - Head of Sales at HeyReach. Twice bootstrapped from ~$1M to $14M ARR by building sales from scratch - she knows what actually works vs. what just sounds good on LinkedIn. She's helped hundreds of companies turn outbound into real pipeline.
Mina Drašković - Account Executive at Instantly. Specializing in cold email that actually lands and converts. From sequencing to deliverability, she focuses on what most teams get wrong and helps companies build outbound systems that reach the primary inbox and turn replies into revenue.
Gary Corcoran - Head of International for HubSpot for Startups. He works with some of the fastest-growing startups in Europe and knows what it takes to build a CRM and attribution system that scales with you.
If you're serious about fixing your outbound and building a system that actually produces pipeline…
This is where you want to be.