​Welcome to another exciting UXR Lounge meetup! ✈️

​How do researchers and designers create real impact in startup environments? In this meetup, top voices from Israel’s UX community reveal frameworks, stories, and lessons that go beyond “fast research” - and into building the kind of insights that drive products, teams, and companies forward.

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​Learn more about each of the talks:

​Method & Influence: The 50:50 Mindset of UXR in Startups

​Natasha Martinov & Shira Ben Cohen

​In this engaging talk, Natasha Martinov and Shira Ben-Cohen - senior UX researchers with experience at Google, Melio, and Intel - reveal the 50:50 mindset every researcher needs to thrive in a startup. Balancing methodology (the King) with influence and relationships (the Queen), they show how to turn chaos into clarity and drive strategic impact. Expect practical frameworks - from P-Score prioritization to the Riskiest Assumption exercise, and how to structure and share your knowledge using Notebook LM. Great research isn't about being fast - it's about being right.

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​Beyond the Screen: Research-Driven Design for Remote Care

​Maya Etstein

​In this inspiring talk, Maya Etstein - a UX designer specializing in products that promote physical and mental health - shares the story behind designing a remote physiotherapy app for Parkinson’s patients. Through research and close collaboration with users, Maya explored the delicate intersection between the physical and digital worlds, addressing the motor, cognitive, and emotional complexities of the disease. This talk offers a glimpse into a project that is both emotionally powerful and product-wise complex, showing how thoughtful design and research can drive meaningful impact - for patients, caregivers, and the business alike.

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​Why Your Startup’s UXR Isn’t Working (Yet) 

​Jacob Greenshpan

​In this fascinating and highly anticipated talk, Jacob Greenshpan - one of Israel’s most renowned experience design experts - shares hard-earned lessons from decades of working with startups worldwide. Drawing parallels between UX research and working out (“everyone knows it’s important, but few do it right”), Jacob reveals the most common pitfalls teams face and how to avoid them. Expect sharp insights, real stories, and a few bold takes (yes, including why you shouldn’t create personas). A must for anyone who wants their design decisions grounded in data, not assumptions.

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​See you there!