Beyond the AI Hype

​Beyond the AI Hype

​Beyond the buzzwords — where intelligence evolves from artificial to autonomous

​Beyond the AI Hype challenges inflated expectations around artificial intelligence and shifts the focus to real-world outcomes. The event explores how organisations are moving past experimentation toward practical, value-driven AI adoption across industries.

​AI isn’t disappearing — but outdated ways of thinking about it are. The conversation moves beyond chatbots and hype to agentic AI, autonomy, and human–machine collaboration.

​Event Information

• ​Entry: Invitation-only, subject to approval (no participation fee)

• ​Parking: Self-parking available

• ​Breakfast: Complimentary breakfast included

​👥 Organisers

• ​Dubai Internet City

• ​Polish Business Council in Dubai

​🤝 Partners

• ​Refocus AI

• ​Empeiria

• ​AI Supply Chain Sensing

​📅 Event Agenda

​08:30 – 09:00
Registration, welcome coffee & networking

​09:00 – 09:30
Opening remarks & keynote

• ​Polish Business Council in Dubai – Maciej Białko

• ​Dubai Internet City

• ​Keynote: Why 80% of AI projects fail
  Bartosz Pietruszka, Refocus AI

​09:30 – 10:30
Panel: BFSI & Applied Intelligence
How financial institutions are moving from AI pilots to measurable business value.

​10:30 – 10:45
Networking break

​10:45 – 11:00
Keynote: Cyber & Agentic AI
How trust and compliance unlock AI Agents and scale.

​Marcin Parafianowicz, Founder and CEO Empeiria

​11:00 – 11:20
Fireside chat: Agentic AI in business practice
A conversation between Greg Urban (AI Supply Chain Sensing) and Kristoff Copmans, Director at Salesforce, focused on real-world applications of agentic AI. The discussion will cover what works in practice, what does not, common implementation pitfalls, and how agentic AI is already reshaping operational and decision-making models across businesses.

​11:20 – 11:30
Networking & wrap-up