Growth Engines with AI Agents - S2 Ep 6: Kill or Scale, Build the Budget Agent, with Katie Gross, Encore x Pretzl

​Season 2 is a live build, not a webinar.

​Every week from September through November, we build an AI agent on air, live, from the command line, with the Model Context Protocol. Real ad accounts, real budgets, real results read back on the next episode. No slideware.

​This season goes deep on the part of growth marketing that decides everything else: audiences. Who you reach, how you build the list, how it syncs to every platform, and how you know it worked. Every episode is built around one question: what does it take to build an agent that can actually do this job.

​Ep 6: Build the kill-or-scale agent, with special guest Katie Gross (Encore x Pretzl). Katie runs paid media across every channel for one of Encore's biggest clients on Pretzl, and today logs into each platform by hand every month to set pacing. We build an agent live that pulls the budgets and campaigns across platforms and autonomously rebalances them against a real objective, the same autonomous rebalancing Katie saw in her own first Synter demo. Real stakes, a real customer, a real agent making real budget calls with guardrails on.

​You leave with the actual setup. Every episode ends with the exact steps to build and run the same agent on your own machine: the Synter connection, the commands, the skills, and the guardrails, exactly how I run it myself.

​Hosted by Joel Horwitz, founder of Synter, the agent media buyer operating across 20+ ad platforms.