​Inbound monetization workshop

​Join us for a hands-on workshop led by Michael Hoy (Atlas) on how to build your business model alongside your product. We'll dive into real case studies and practical frameworks for pricing, packaging, and early-stage monetization strategies—the key components to turning your startup into a scalable business.

​This interactive session goes beyond theory. We'll walk through actual founder stories, break down what worked (and what didn't), and potentially dive into live brainstorming with a founder's current pricing challenge. Whether you're iterating on your first pricing model or rethinking your go-to-market strategy, you'll leave with actionable frameworks and absolute clarity on next steps.

​Perfect for founders visiting SF this week for HubSpot Inbound (though not exclusive to attendees)—come ready to roll up your sleeves, share insights with fellow builders, and tackle real monetization challenges together.

​Agenda:

• ​3:30-4:30 PM - Arrive, mingle, light bites and drinks

• ​4:30-5:15 PM - Interactive workshop session

• ​5:15 PM+ - Wrap up, continue networking over food and drinks

​Hosts

​Atlas is an AI-powered pricing and billing platform built for founders who need to monetize fast and iterate faster. We handle everything from hosted pricing pages to subscription management, with AI agents that optimize your pricing strategy based on real customer data. Stop spending dev cycles on billing—focus on building your product while we handle the revenue engine.

​​Bridge Bank’s Innovation Startup Banking Team is a part of the Innovation Banking Group, a national banking group within Western Alliance Bank, Member FDIC, and delivers a robust package of banking and financial services uniquely tailored to founders of early-stage innovation startups. Its exclusive Startup Banking program includes a checking and deposit account designed especially for rapidly growing startup tech and life sciences companies across the country, wherever business happens. Clients also benefit from exceptionally responsive service, along with tools, savings and advice from Bridge Bank and a network of select partners across the tech ecosystem. Bridge Bank is part of Western Alliance Bancorporation, which has more than $85 billion in assets. Major accolades include being ranked as a top U.S. bank in 2024 by American Banker and Bank Director. For more information, visit Bridge Bank’s Innovation Startup Banking.