Science of Pricing & AI Monetization with Behavioral Scientist Kristen Berman

​How do you get your customers…to do anything?

​Join Kristen Berman, behavioral scientist and co-founder of Irrational Labs, and learn the psychology behind customer decisions.

​Kristen has been asked by top companies including Google, Airbnb, LinkedIn, Airtable, Intuit, and more to solve some of their toughest user challenges. She'll go over her team's process and the behavior change framework they use. And she'll take your questions on conversion, pricing, adoption, retention, AI transformation, or any challenge where behavior change matters.

​Discussion topics:

• ​Real world examples: Case studies from One Medical, Lyft, Google and more

• ​The behavioral principles that drive growth for top companies

• ​Practical strategies for building pricing and engagement models that actually work

​Who Should Attend
This AMA is ideal for product leaders, founders, or anyone working to change customer behavior. Whether you’re optimizing a feature, leading a team, or shaping culture, you’ll leave with actionable strategies you can implement tomorrow