BTS: Behind the Scenes

​Jeewon Kim Serrato, founder of The K-University, is bringing an evening that starts with a question: what does it actually take to turn a cultural moment into a global system?

​Using BTS as a business case study, Jeewon will unpack how a movement becomes infrastructure: from ARMY to HYBE, from fandom to platform, from artists to a global IP ecosystem.

​Co-hosted by Hwanghah at Jilli SF, a small, carefully curated San Francisco space, this is a private gathering over shareable Korean inspired tapas and makgeolli, assembled with intention.

The Evening

​6:00 – 6:30 — Tapas & Networking. Makgeolli tasting with BTS music.

​6:30 – 7:00 — The talk by Jeewon Serrato. How HYBE structured its IP, how ARMY became a self-sustaining growth engine, how global expansion was built on hyper-local identity — and what that means for anyone trying to build something that lasts. A curated, guided exercise to put the night's ideas to work and meet the people thinking alongside you.

​7:00 – 8:00 — Networking.

​About The K-University

​At The K-University, our mission is to give you the scaffolding that makes breakthrough innovation joyful and inevitable — a daily rhythm. We are a system where purpose becomes momentum and founders become forces that reshape the future.

​This evening is a first look at TKU before the Class of 2026 is finalized. If the room resonates, you'll leave with a clear path to apply. https://thek-university.com

​We hope to see you there. Seats are limited to 15.

​RSVP to confirm your spot: $50 includes the program, tapas plates, unlimited tasting of unpasturized & unique makgeollis, and non-alcoholic drinks