World Domination: CEO Simulation
Step into the role of Global CEO and take control of a fast-growing casual dining restaurant chain with one mission: turn it into a profitable international powerhouse in just six years.
This isn’t a lecture or a static case study—this is a competitive, decision-driven simulation where every move you make changes your company’s future.
Ever wondered how international giants like Jollibee, IKEA, H&M, Zara, and McDonald’s break into new countries—and don’t just survive, but win? In this simulation, you’ll do exactly that: spot the opportunity, pick your entry strategy, outsmart the competition, and manage the chaos that comes with going global.
Your takeover starts with a map (and a strategy war room) You’ll choose your home country, then investigate 11 other countries using the same kinds of factors real executives watch before expanding: Income levels and customer spending power Demographics and growth potential Country risk (economic + political stability) Trade barriers and operating difficulty Culture and local fit Competition and market intensity The world is full of “big” markets—but only some are worth the risk.
Your job is to find the winners first. Every year, you make the CEO calls Each year, you decide where to expand and how to enter—the exact choices that define global success:
[1] Wholly Owned Subsidiary: maximum control, maximum commitment
[2] Joint Venture: partner up for local expertise and shared risk
[3] Franchising: scale fast and spread your brand efficiently
And if a market goes sideways? You can make the tough call to exit a country before it drains your profits. Once you enter, it’s game on After choosing your markets, you’ll run each one like a real international operator: How much do you adapt your product to local tastes vs. keep a global identity? Do you source ingredients globally for consistency or locally for cost and credibility?
What’s your pricing strategy—premium, value, or market-share grab? How much do you spend on promotion to win customers and beat rivals? This is where your strategy becomes real—and where smart decisions compound.
Plot twist: the world doesn’t play fair. Get over it and figure out how to win anyway.
Throughout the simulation, you’ll receive breaking news and unexpected events—economic swings, political shifts, competitive surprises, and business disruptions.
The best CEOs don’t panic. They adapt, manage risk, and turn uncertainty into advantage.
By the end, you won’t just understand international business—you’ll be able to do it: Analyze and compare countries using economic, demographic, cultural, and political data.
Choose the right market entry mode and understand the trade-offs Build a coherent expansion strategy—and evolve it over time Make strong decisions across country selection, entry strategy, and local execution Manage economic and political risk and respond to crises like a real leader If you want something that feels like running a real global company—fast-paced, strategic, and high-stakes—this is your chance to go full CEO mode and see if you can build the next international success story.