

An Off-the-Record Cannes Lunch Conversation · June 25
Tom Triscari (Founder, Lemonade Projects & Quo Vadis), Michael Rubenstein (Co-Founder and co-CEO, Firsthand and founder of DoubleClick AdExchange), and Jonathan Roberts (Chief Innovation Officer, People Inc.) are hosting an off-the-record lunch conversation at Cannes on one of the most important opportunities in marketing right now: AI is rebuilding the consumer journey from the ground up, and the brands that move early get to help shape it.
AI is changing how consumers discover, evaluate, and decide — and the shift is happening faster than most marketing organizations are moving. While Cannes will be full of conversations about AI and media efficiency, the bigger story is at the experience layer: the consumer journey itself is being rebuilt around AI, and it looks nothing like it did even two years ago.
Join a small group of senior leaders from the publisher, advertiser, and agency world to get into what's actually changing, what brands are getting right, what they're getting wrong, and what it means for how we all do our jobs from here.
Thursday, June 25 · 11:30am · Le Dauphin, Cannes