B2B Unplugged: AI workshop for senior marketers - go from zero to one
AI is going to change how marketing teams and organisations work. But embedding it properly can't just giving access to co-pilot and then saying your team is AI forward.
This is a chance for senior marketers to get together, talk about the real challenges they’re facing across their teams and organisations, and explore where AI can actually help.
Part 1: Understand, learn and get started
We’ll look at the challenges in the room and how you can start thinking about AI as a way to solve them.
We’ll show you how to get set up, how to start using and building with AI, and examples of how others are already applying it.
You’ll work in small groups with other senior marketers and AI experts, sharing challenges, ideas and what people are already trying inside their organisations.
Part 2: Experiment and build
Then it’s time to get stuck in.
Bring a problem you want to explore and start building, or discover one in part 1. You’ll have experts there to help, other marketers to learn from, and a couple of hours to see how far you can take an idea.
We’ll have drinks, plenty of experimentation, and finish with a show and tell of some of the best things built in the room.
You’re not expected to leave with a finished solution. The aim is to leave knowing what’s possible, how to approach these problems differently, and how to keep building when you get back to work.
Meet other senior B2B marketers
Learn useful skills in AI
Have fun
Just because it's B2B... doesn't mean it needs to be boring. Our aim is that you leave feeling much better equipped, and love your day.
To ensure everyone is tackling organisational challenges, this event is for senior marketers only.
If you'd like to join some of our other events, you can check them out here: https://b2bunplugged.co.uk/events