

The Recursive Founder Files: From Event Connections to Customers
Building a Repeatable Event Follow-Up Engine
In partnership with HubSpot for Startups
You met a potential customer at an event and said you’d follow up. Now what? Who do you contact first, what do you say, and when is a conversation worth adding to your sales pipeline?
Join The Recursive and HubSpot for Startups for a practical workshop on building a follow-up process you can use after any conference, meetup, or networking event. We’ll cover how to:
Capture the details that make your follow-up personal and relevant.
Prioritise new contacts and write a message with a clear next step.
Build a repeatable follow-up process to keep track of new contacts, maintain momentum, and turn promising conversations into sales opportunities.
This session is for early-stage B2B founders and startup sales, business development, and growth teams. Bring a follow-up challenge from a recent event for the live Q&A.
Register on Luma to receive the livestream link and event reminders.
About HubSpot for Startups
HubSpot is the GTM engine that helps startups scale faster. Through HubSpot for Startups, eligible founders can receive up to 90% off HubSpot’s AI-powered, unified customer platform, trusted by 35,000+ founders and 300+ unicorns.
Check if you qualify for HubSpot for Startups here. Eligibility criteria apply.