Building with Metrics in Mind
Building a successful company isn’t just about vision—it’s about grounding that vision in the right numbers. Building with Metrics in Mind is a workshop designed to help founders understand why metrics matter, what they actually measure, and how to use them to make smarter decisions.
In this workshop, we will discuss:
Join us for a practical session where we will discuss:
As a reminder - what makes a successful business, whether or not you fundraise?
Why are metrics important? What do they really actually measure?
Demystify the most important metrics, like Customer Acquisition Cost (CAC), Cost of Goods Sold (CGS), and Unit of Economics.
Understand these important metrics in real-world context - which are most important for which parts of the customer discovery and product building process?
About the Speaker:
Katie Nowak is an innovation leader, new venture designer, and investor. She is consistently celebrated as a game-changer for executive entrepreneurs looking to clearly articulate their message, raise money, and commercialize their products.
As Founder and CEO of Kanvas, Katie has helped organizations raise over $350M in early-stage investments for ventures around the world. She is also a Principal investor at Altra Venture Partners, a late-stage investment fund with a portfolio spanning Anthropic, Anduril, Canva, Databricks, Webflow, Anduril, and more. Katie is a startup mentor and advisor with the Venture Mentoring Team, the U.S. National Science Foundation, Plug and Play Korea, and more.
This workshop is part of the 2026 Queens Tech + Innovation Challenge online workshop series. Participants will have a chance to win up to a $20K grant for their startup businesses. Applications are due March 2, 2026. Learn more at http://queensstartup.org/